Bernadette

We have the skills to understand the end-to-end customer journey – client’s brand, data and customers, which gives us a unique ability to transform the way brands and customers talk to each other.

Of course we’re data-driven. No self respecting direct business isn’t, but we understand data as all the information we can collect and collate about our customers, both qualitative and quantitative. So when we’re mapping customer journeys we start with people, not preconceptions: what do they think resulted in them doing what they did? It’s the insight that we drive form this process that helps us help our clients intervene at the most relevant, and the most profitable places. That enables us to be highly targeted, ruthlessly relevant and personalised where we know we make the most impact for our clients businesses.