Agencies strike CPD Gold for exceptional professional development

The IPA is celebrating the thirty-six agencies that have achieved CPD Gold Accreditation for their exceptional professional development programmes, and outstanding investment in the professional development and wellbeing of their employees throughout 2022.

This year marks the 15^th year of the IPA CPD Gold scheme, which was introduced to recognise and reward agencies who demonstrate a genuine culture of learning, bettering the professionalism, development and reputation of the industry and enhancing clients’ brands and agencies’ worth as a result.

Following a challenging year, CPD Gold agencies continued to make the business case for investing in learning and development. On average, the CPD Gold agencies earned £5.42 return on every £1 invested in learning and development in 2022. On average, they also retained 96% of clients, won 70% of pitches and saved £256,594 on recruitment costs with an average staff retention of 78%. Key lessons from this year’s CPD Gold agencies about how to prioritise a culture of learning during difficult times will be explored as part of the CPD Gold celebratory event on Thursday 8 June.

This year’s CPD Gold agencies are:

23red, Anything is Possible, April Six (Mobility), Bicycle London, Bray Leino, december19, Different Narrative, Elvis, Generation Media, Gravity Road, Havas Media, Hearts & Science, Hunterlodge Advertising, MBAstack, McCann Central, McCann Manchester, Medialab, MG OMD, Mindshare, mSix&Partners, MullenLowe London, Ogilvy, OMD UK, PHD Media, RAPP, St Luke's, The&Partnership, The Advertising Association, The Kite Factory, Total Media, Total Media Connect, TrunkBBI, VMLY&R, WAA Chosen, Wavemaker and Wieden+Kennedy London.

Generation Media and 23red have earned CPD Gold for the tenth consecutive year, while Hunterlodge Advertising and Total Media celebrate 15 years of CPD Gold – both agencies achieving CPD Gold in every year since the scheme’s inception.

Bicycle London, Gravity Road and TrunkBBI have achieved CPD Gold for the first time.

Twenty-four agencies also achieved CPD Platinum Accreditation for sustained CPD excellence, by earning CPD Gold at least four times over a five-year period.

This year’s CPD Platinum agencies are:

23red, April Six (Mobility), Bray Leino, Elvis, Generation Media, Hunterlodge Advertising, MBAstack, McCann Manchester, Medialab, MG OMD, Mindshare, mSix&Partners, OMD UK, RAPP, St Luke's, The&Partnership, The Advertising Association, The Kite Factory, Total Media, Total Media Connect, VMLY&R, WAA Chosen, Wavemaker and Wieden+Kennedy London.

April Six (Mobility), McCann Manchester, Medialab, The Advertising Association and Total Media Connect have achieved CPD Platinum for the first time.

Says Joanne Savage, Director of EMEA Marketing, Fitbit at Google, and Chair of Judges for CPD Gold 2022:

"Being Chair of Judges for this year’s IPA CPD Gold programme has been a very valuable experience. While there is still work to do, as a society we now understand much more about the importance of mental health and inclusive workplace cultures than in recent years. There are a huge number of amazing, dedicated people working in advertising agencies to nurture, motivate and develop their people. It has been a privilege to learn more about the programmes they have put in place that are helping to make real progress - for people, purpose, and profit."

The IPA’s CPD programme offers inspirational career development and training through engaging and effective courses and award-winning qualifications, ensuring agency practitioners; skills match their client’s needs.