The IPA has responded to The Telegraph’s announcement that the ABC (Audit Bureau of Circulations) results published today, 16 January, are the final set of ABC results that Telegraph Media Group will take part in.
"The IPA is extremely concerned by the news that The Telegraph is to pull out of ABC. ABC is an industry supported JIC and as such produces trusted, independent and transparent data which is essential for Newsbrands trading. We know our members strongly support the independent, agreed JIC standards of ABC and a separate audit from elsewhere, which may not be in the public domain, does not give them the same confidence needed to support advertising expenditure. We urge the Telegraph to reconsider their approach and work within ABC to achieve their strategic aims."
Marketing budgets see strongest upward revisions since Q1 2019 as businesses prepare for economic recovery according to the Q2 2021 IPA Bellwether Report.
15 July 2021
The research was carried out by Opinium and investigates the role and importance of promoting and demonstrating Environmental, Social and Governance (ESG) values to the marcomms industry.
7 July 2021