The IPA has responded to The Telegraph’s announcement that the ABC (Audit Bureau of Circulations) results published today, 16 January, are the final set of ABC results that Telegraph Media Group will take part in.
"The IPA is extremely concerned by the news that The Telegraph is to pull out of ABC. ABC is an industry supported JIC and as such produces trusted, independent and transparent data which is essential for Newsbrands trading. We know our members strongly support the independent, agreed JIC standards of ABC and a separate audit from elsewhere, which may not be in the public domain, does not give them the same confidence needed to support advertising expenditure. We urge the Telegraph to reconsider their approach and work within ABC to achieve their strategic aims."
RESET 2021 will look at how the industry can support the UK’s social and economic recovery, how it deals with the repercussions of COVID-19 and how it can deliver on the mission to rebuild public...
23 September 2020
IPA Director General Paul Bainsfair has commented on the latest announcement of Coronavirus restrictions by the Prime Minister in terms of its impact on the agency community.
22 September 2020