The IPA has responded to The Telegraph’s announcement that the ABC (Audit Bureau of Circulations) results published today, 16 January, are the final set of ABC results that Telegraph Media Group will take part in.
"The IPA is extremely concerned by the news that The Telegraph is to pull out of ABC. ABC is an industry supported JIC and as such produces trusted, independent and transparent data which is essential for Newsbrands trading. We know our members strongly support the independent, agreed JIC standards of ABC and a separate audit from elsewhere, which may not be in the public domain, does not give them the same confidence needed to support advertising expenditure. We urge the Telegraph to reconsider their approach and work within ABC to achieve their strategic aims."
Total marketing budgets fall at the softest rate since the first quarter of 2020 according to the Q1 2021 IPA Bellwether Report.
15 April 2021
The IPA Accelerator scheme is designed to give up-and-coming agencies some guidance, help and inspiration as they grow their businesses. Here, we meet some of the newest members.
13 April 2021