The IPA has responded to The Telegraph’s announcement that the ABC (Audit Bureau of Circulations) results published today, 16 January, are the final set of ABC results that Telegraph Media Group will take part in.
"The IPA is extremely concerned by the news that The Telegraph is to pull out of ABC. ABC is an industry supported JIC and as such produces trusted, independent and transparent data which is essential for Newsbrands trading. We know our members strongly support the independent, agreed JIC standards of ABC and a separate audit from elsewhere, which may not be in the public domain, does not give them the same confidence needed to support advertising expenditure. We urge the Telegraph to reconsider their approach and work within ABC to achieve their strategic aims."
The IPA is pleased to announce that SBW, The Nest and The Weber Shandwick Collective including IPG Dxtra, Fox IPL and That Lot Creatives were elected into IPA membership at its quarterly Council...
4 December 2023
Mail Metro Media has been rated best media owner to work with in the IPA Digital Media Owners Autumn 2023 Survey, supported by True & North.
30 November 2023