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News
TAG TrustNet uses blockchain technology to improve the transactional transparency and accountability of digital media procurement.
Published
28 January 2021
UK marketing executives saw another sharp decline in advertising budgets during the final quarter of 2020, according to the Q4 2020 IPA Bellwether Report.
21 January 2021
Secretary of State for Digital, Culture, Media and Sport, Oliver Dowden CBE, headlines our first industry event as a tripartite.
11 January 2021
The Culture Secretary joins representatives from brands, agencies, media owners and tech platforms at the four-hour virtual conference on 28 January.
3 December 2020
RESET will explore the UK's social and economic recovery, how we deal with the repercussions of COVID-19 and how we can deliver on our mission to rebuild public trust in advertising.
19 November 2020
The IPA’s Media Futures Group (MFG) has today issued a call to media agencies to commit to its Climate Charter to accelerate zero carbon transition for the media agency industry.
18 November 2020
The Q3 2020 Bellwether Report sees total marketing budgets continue to contract sharply, albeit at a softer rate than in Q2.
22 October 2020
IPA Research Director Belinda Beeftink has welcomed the news that ABC will manage the UK’s Viewability and AV (Audio Visual) Standards after playing an integral role in their development.
RESET 2021 will look at how the industry can support the UK’s social and economic recovery, how it deals with the repercussions of COVID-19 and how it can deliver on the mission to rebuild public...
23 September 2020
The mood states of 15-24s increased significantly during the first few weeks immediately after lockdown, coinciding with youngsters having more time to relax and devote to hobbies, exercise and...
10 September 2020
Tune into EffWorks Global 2020 from 12-16 October and give yourself the tools you will need to build your brand in a post-Covid world.
9 September 2020
The cross-industry pilot demonstrates the benefits of using blockchain technology, specifically Distributed Ledger Technology (DLT), to increase the efficiency and transparency of programmatic...
7 September 2020
The IPA has welcomed the news that, unlike Google, at present, Facebook will not be passing on the cost of the 2% Digital Services Tax (DST) to its UK advertisers.
3 September 2020
IPA Director General Paul Bainsfair expressed in a letter to the Prime Minister that the proposed regulations could have a devastating effect on the industry.
24 July 2020
The Q2 2020 Bellwether Report shows total marketing budgets contract at the quickest pace since data collection began over 20 years ago.
15 July 2020
TouchPoints data reveals the impact of the Coronavirus lockdown on the way we behave as a nation.
27 May 2020
IPA Director of Media Affairs Nigel Gwilliam has welcomed the publication of ISBA’s Programmatic Supply Chain Transparency Study.
6 May 2020
Total marketing budgets decline at fastest rate since the global financial crisis according to the Q1 2020 Bellwether Report.
22 April 2020
The IPA has joined ISBA and IAB UK in supporting the DCMS's call on brands to review their use of keyword blocking during the COVID-19 outbreak.
17 April 2020
IPA Director of Media Affairs Nigel Gwilliam has called on advertisers not to block the term Coronavirus.
26 March 2020
Agencies have named MiQ as the best overall media owner to work with in the IPA’s Spring Media Owner Survey.
25 March 2020
A new IPA TouchPoints perspective has revealed that ‘Digital Detoxers’ are three times more likely to trust online advertising and influencers than the general public.
18 March 2020
IPA Director General Paul Bainsfair has welcomed the shutdown Accenture’s media auditing arm.
4 February 2020
IPA Director General Paul Bainsfair is 'extremely concerned' with the Telegraph's announcement that it will pull out of ABC.
16 January 2020
Total marketing budgets increase for first time since Q1 2019 as political uncertainty eases according to the latest IPA Bellwether Report.
15 January 2020
IPA Director of Media Affairs Nigel Gwilliam has expressed his disappointment with Facebook’s decision not to ban the microtargeting of political messages on their site.
13 January 2020
UK marketers recorded a slight reduction to spending availability in Q3 2019 amid heightened economic and political uncertainty.
17 October 2019
Comprehensive new TouchPoints data, launched today, delivers an in-depth picture of UK consumers’ lives and their media use in 2019.
12 September 2019
Brand and agency experts will dissect all things marketing effectiveness from 15-18 October.
4 September 2019
A look at the additions to the IPA TouchPoints survey ahead of the 2019 data being released on 12 September.
14 August 2019
IPA memories of Judie Lannon, the founding editor of Market Leader, who died peacefully at home in August 2019.
6 August 2019
The Q2 2019 Bellwether Report shows zero overall growth to marketing budgets this quarter.
17 July 2019