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UK marketing budgets expand for first time in year and a half

Marketing budgets see strongest upward revisions since Q1 2019 as businesses prepare for economic recovery according to the Q2 2021 IPA Bellwether Report.

  • Published

    15 July 2021

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IPA Media Climate Charter to help measure and reduce carbon impact of media plans

The IPA Media Climate Charter will provide media agencies with the tools and resources, including a new carbon calculator, to support their transition to a zero-carbon future.

  • Published

    9 June 2021

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Appetites for takeaways, TV and TikTok surge during lockdown 2021

New TouchPoints data reveals how the latest national lockdown affected our lifestyles, media choices and communication habits.

  • Published

    6 May 2021

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Cross-industry Programmatic Taskforce announces its mission and objectives

The taskforce will address the findings of the ISBA Programmatic Supply Chain Transparency Study.

  • Published

    6 May 2021

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MiQ tops IPA Digital Media Owner Spring Survey

Agencies have named MiQ as the best media owner to work with for the second IPA Digital Media Owner Survey in a row.

  • Published

    15 April 2021

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Cuts to UK marketing budgets ease in Q1 2021

Total marketing budgets fall at the softest rate since the first quarter of 2020 according to the Q1 2021 IPA Bellwether Report.

  • Published

    15 April 2021

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IPA backs programmatic project that benefits agencies

TAG TrustNet uses blockchain technology to improve the transactional transparency and accountability of digital media procurement.

  • Published

    28 January 2021

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UK marketing budgets continue to fall sharply at end of 2020

UK marketing executives saw another sharp decline in advertising budgets during the final quarter of 2020, according to the Q4 2020 IPA Bellwether Report.

  • Published

    21 January 2021

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RESET 2021 agenda revealed

Secretary of State for Digital, Culture, Media and Sport, Oliver Dowden CBE, headlines our first industry event as a tripartite.

  • Published

    11 January 2021

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Culture Secretary joins RESET 2021 line-up

The Culture Secretary joins representatives from brands, agencies, media owners and tech platforms at the four-hour virtual conference on 28 January.

  • Published

    3 December 2020

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First speakers announced for RESET 2021

RESET will explore the UK's social and economic recovery, how we deal with the repercussions of COVID-19 and how we can deliver on our mission to rebuild public trust in advertising.

  • Published

    19 November 2020

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IPA urges media agencies to adopt MFG Climate Charter

The IPA’s Media Futures Group (MFG) has today issued a call to media agencies to commit to its Climate Charter to accelerate zero carbon transition for the media agency industry.

  • Published

    18 November 2020

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UK marketing budgets continue to contract markedly amid impact of COVID-19

The Q3 2020 Bellwether Report sees total marketing budgets continue to contract sharply, albeit at a softer rate than in Q2.

  • Published

    22 October 2020

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IPA backs ABC managing Viewability Principles

IPA Research Director Belinda Beeftink has welcomed the news that ABC will manage the UK’s Viewability and AV (Audio Visual) Standards after playing an integral role in their development.

  • Published

    22 October 2020

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IPA, AA and ISBA unite for unique industry event

RESET 2021 will look at how the industry can support the UK’s social and economic recovery, how it deals with the repercussions of COVID-19 and how it can deliver on the mission to rebuild public...

  • Published

    23 September 2020

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Less stressed youngsters turn to TikTok during lockdown

The mood states of 15-24s increased significantly during the first few weeks immediately after lockdown, coinciding with youngsters having more time to relax and devote to hobbies, exercise and...

  • Published

    10 September 2020

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EffWorks 2020 – your essential Covid recovery plan

Tune into EffWorks Global 2020 from 12-16 October and give yourself the tools you will need to build your brand in a post-Covid world.

  • Published

    9 September 2020

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IPA President welcomes results of blockchain pilot for programmatic

The cross-industry pilot demonstrates the benefits of using blockchain technology, specifically Distributed Ledger Technology (DLT), to increase the efficiency and transparency of programmatic...

  • Published

    7 September 2020

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IPA welcomes Facebook shouldering its DST responsibilities

The IPA has welcomed the news that, unlike Google, at present, Facebook will not be passing on the cost of the 2% Digital Services Tax (DST) to its UK advertisers.

  • Published

    3 September 2020

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IPA outlines concerns regarding potential HFSS ad restrictions

IPA Director General Paul Bainsfair expressed in a letter to the Prime Minister that the proposed regulations could have a devastating effect on the industry.

  • Published

    24 July 2020

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Coronavirus outbreak drives record decline in UK marketing budgets

The Q2 2020 Bellwether Report shows total marketing budgets contract at the quickest pace since data collection began over 20 years ago.

  • Published

    15 July 2020

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IPA study reveals lockdown’s impact on daily life

TouchPoints data reveals the impact of the Coronavirus lockdown on the way we behave as a nation.

  • Published

    27 May 2020

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IPA welcomes ISBA’s Programmatic Supply Chain Study

IPA Director of Media Affairs Nigel Gwilliam has welcomed the publication of ISBA’s Programmatic Supply Chain Transparency Study.

  • Published

    6 May 2020

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UK marketing budgets decline at fastest rate since 2009 global financial crisis

Total marketing budgets decline at fastest rate since the global financial crisis according to the Q1 2020 Bellwether Report.

  • Published

    22 April 2020

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IAB UK, IPA & ISBA back Government’s keyword blocking call

The IPA has joined ISBA and IAB UK in supporting the DCMS's call on brands to review their use of keyword blocking during the COVID-19 outbreak.

  • Published

    17 April 2020

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IPA supports calls to ‘back, not block’ British journalism amid COVID-19

IPA Director of Media Affairs Nigel Gwilliam has called on advertisers not to block the term Coronavirus.

  • Published

    26 March 2020

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MiQ named best media owner to work with in IPA survey

Agencies have named MiQ as the best overall media owner to work with in the IPA’s Spring Media Owner Survey.

  • Published

    25 March 2020

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Digital detoxers more likely to trust online advertising

A new IPA TouchPoints perspective has revealed that ‘Digital Detoxers’ are three times more likely to trust online advertising and influencers than the general public.

  • Published

    18 March 2020

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IPA supports shutdown of Accenture’s media auditing arm

IPA Director General Paul Bainsfair has welcomed the shutdown Accenture’s media auditing arm.

  • Published

    4 February 2020

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IPA expresses concern over Telegraph’s ABC pull-out

IPA Director General Paul Bainsfair is 'extremely concerned' with the Telegraph's announcement that it will pull out of ABC.

  • Published

    16 January 2020

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Marketing budgets return to positive territory in Q4 2019

Total marketing budgets increase for first time since Q1 2019 as political uncertainty eases according to the latest IPA Bellwether Report.

  • Published

    15 January 2020

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IPA disappointed with Facebook’s decision

IPA Director of Media Affairs Nigel Gwilliam has expressed his disappointment with Facebook’s decision not to ban the microtargeting of political messages on their site.

  • Published

    13 January 2020