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Results 66
News
In a discussion spanning TK Maxx, geriatric aids, and the value of sometimes ‘being more puppy’, Sutherland argues that marketing and advertising have fundamentally failed to explain, price and...
Published
26 November 2025
IPA agencies and digital specialists have named Blis as the best media owner to work with, according to the IPA Digital Media Owners Autumn 2025 Survey.
18 November 2025
UK companies revised their budgets up for a second consecutive quarter in Q3 2025, according to the latest IPA Bellwether Report.
16 October 2025
According to new analysis of the IPA Databank by Les Binet and Will Davis, budget is eight times more important than ROI when it comes to driving effectiveness, contary to what CMOs beileve are the...
8 October 2025
New data, to be unveiled at the IPA Effectiveness Conference, shows that the short-term ROI of Influencer Marketing is comparable with all channel averages, while long-term multipliers of...
ITV's Katie Rawcliffe and Wonderhood Studios' Aidan McClure will explore how to brief and commission content that not only holds attention but genuinely entertains at the IPA Effectiveness Conference.
1 October 2025
The tool will help agencies and their clients calculate and reduce greenhouse gas emissions from their media campaigns.
25 September 2025
For your opportunity to be at the forefront of cutting-edge discussions and insights from leading experts to boost your marketing effectiveness, join us for the IPA Effectiveness Conference 2025 on...
17 September 2025
How effective is influencer marketing? Does it work in the short and long term? And what are the factors contributing to strong influencer campaigns?
3 September 2025
Following a reduction in marketing budgets for the first time in four years in the opening quarter, the Q2 2025 IPA Bellwether Report revealed a robust rebound in advertising spending.
17 July 2025
An in-depth exploration of how the IPA Bellwether Report has captured the evolution of UK marketing investment over the past two-and-a-half decades.
2 July 2025
British adults (aged 15+) are spending more time on their mobile phones than in front of the TV set, according to the new IPA TouchPoints dataset.
25 June 2025
IPA agencies and digital specialists have named GumGum as the best media owner to work with. 91.8% of respondents said that their overall experience of working with GumGum was a good one.
20 May 2025
UK companies revised their total marketing budgets down in the opening quarter of 2025, marking the first overall decline in four years, according to the latest IPA Bellwether Report.
17 April 2025
The IPA, in partnership with TikTok, has launched its Step Into Adland 2025 ad campaign to attract a more diverse audience of talented young people across the UK into the advertising industry.
22 January 2025
After the uncertainty surrounding the Autumn Budget led firms to hit the pause button in the third quarter, the latest IPA Bellwether Report highlighted renewed marketing budget growth across the...
16 January 2025
IPA agencies and digital specialists have named Mobsta as the best media owner to work with, according to the IPA Digital Media Owners Autumn 2024 Survey.
5 December 2024
Uncertainty regarding the imminent Autumn Budget is prompting a more cautious approach from UK companies, according to the Q3 2024 IPA Bellwether Report.
17 October 2024
The methods and channels by which the Great British public are consuming commercial media have changed drastically in line with evolving technology - according to the sixth edition of 'Making Sense...
11 September 2024
The IPA has today (6 September 2024) issued its reaction to the provisional ruling from the CMA into Google’s ad tech practices.
6 September 2024
IPA Director General Paul Bainsfair is 'disappointed' by the news that the WFA is discontinuing GARM and called the lawsuit 'misguided' and 'likely to adversely affect trust' between advertising...
7 August 2024
After a challenging few years, UK companies gear up for growth as marketing budgets see their strongest upward revision since Q1 2014.
18 July 2024
Perceptions about the ad industry’s impact on the climate crisis are far less positive for those working in the ad industry business versus the general public.
16 May 2024
The Q1 2024 IPA Bellwether Report shows the second-strongest upturn since Q2 2022 in UK companies’ total marketing budgets, with growth cooling slightly from Q4 2023's near-decade peak.
18 April 2024
The Q4 2023 IPA Bellwether Report indicates that despite the intensely challenging backdrop for UK businesses, many companies opted to remain proactive in the market, instead of withdrawing into...
18 January 2024
Mail Metro Media has been rated best media owner to work with in the IPA Digital Media Owners Autumn 2023 Survey, supported by True & North.
30 November 2023
The Q3 2023 IPA Bellwether Report reveals that this quarter’s overall growth was driven by upward revisions to the main media category.
19 October 2023
The IPA has dismissed MP claims that some agencies are boycotting certain Ofcom-regulated TV channels.
23 August 2023
The Q2 2023 IPA Bellwether Report shows UK companies ramp up investment in sales promotions to record levels, driving overall UK marketing budget growth.
20 July 2023
Almost 40% of Britons aren’t coping on their current salaries; they are spending over an hour longer indoors; 60% are looking for the lowest prices when shopping, and when it comes to longer-term...
21 June 2023
The IPA, Advertising Association and ISBA have provided a joint statement and FAQs on Purpose Disruptors’ Advertised Emissions paper.
15 June 2023
‘Signals in the Noise’, outlines the explosion of digital media over the past 30 years, and why media accountability and joint industry oversight of audience research in the form of the JICs is so...
14 June 2023
