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News
Uncertainty regarding the imminent Autumn Budget is prompting a more cautious approach from UK companies, according to the Q3 2024 IPA Bellwether Report.
Published
17 October 2024
The methods and channels by which the Great British public are consuming commercial media have changed drastically in line with evolving technology - according to the sixth edition of 'Making Sense...
11 September 2024
The IPA has today (6 September 2024) issued its reaction to the provisional ruling from the CMA into Google’s ad tech practices.
6 September 2024
IPA Director General Paul Bainsfair is 'disappointed' by the news that the WFA is discontinuing GARM and called the lawsuit 'misguided' and 'likely to adversely affect trust' between advertising...
7 August 2024
After a challenging few years, UK companies gear up for growth as marketing budgets see their strongest upward revision since Q1 2014.
18 July 2024
Perceptions about the ad industry’s impact on the climate crisis are far less positive for those working in the ad industry business versus the general public.
16 May 2024
The Q1 2024 IPA Bellwether Report shows the second-strongest upturn since Q2 2022 in UK companies’ total marketing budgets, with growth cooling slightly from Q4 2023's near-decade peak.
18 April 2024
The Q4 2023 IPA Bellwether Report indicates that despite the intensely challenging backdrop for UK businesses, many companies opted to remain proactive in the market, instead of withdrawing into...
18 January 2024
Mail Metro Media has been rated best media owner to work with in the IPA Digital Media Owners Autumn 2023 Survey, supported by True & North.
30 November 2023
The Advertising Association, the IPA and ISBA will hold their annual industry summit, LEAD, on February 8, 2024, at the Queen Elizabeth II Centre in London.
2 November 2023
The Q3 2023 IPA Bellwether Report reveals that this quarter’s overall growth was driven by upward revisions to the main media category.
19 October 2023
The IPA has dismissed MP claims that some agencies are boycotting certain Ofcom-regulated TV channels.
23 August 2023
The Q2 2023 IPA Bellwether Report shows UK companies ramp up investment in sales promotions to record levels, driving overall UK marketing budget growth.
20 July 2023
Almost 40% of Britons aren’t coping on their current salaries; they are spending over an hour longer indoors; 60% are looking for the lowest prices when shopping, and when it comes to longer-term...
21 June 2023
Newly appointed IPA Chair for Northern Ireland, and Genesis MD, Helen Blakley sets out her two-year leadership agenda to attract the best talent into the NI ad business.
16 June 2023
The IPA, Advertising Association and ISBA have provided a joint statement and FAQs on Purpose Disruptors’ Advertised Emissions paper.
15 June 2023
‘Signals in the Noise’, outlines the explosion of digital media over the past 30 years, and why media accountability and joint industry oversight of audience research in the form of the JICs is so...
14 June 2023
The IPA Digital Media Owner Survey keeps agencies informed on which media owners and suppliers deliver the highest levels of service. The most recent survey shows that 84.9% of respondents agree...
25 April 2023
Companies’ total UK marketing budget growth is at its strongest since Q2 2022, despite an intensely challenging economic environment both domestically and globally, according to the Q1 2023 IPA...
20 April 2023
IPA publishes results of 2022 Excellence Diploma in Brands, following 10 intensive, mentored months of study, written submissions, TED-style talks and Vivas.
26 January 2023
While the UK economy is widely expected to have entered a technical recession at the end of the year, the latest IPA Bellwether Report signalled another quarter of total marketing budget growth...
19 January 2023
IPA Director General Paul Bainsfair has welcomed the Government's decision to discontinue plans to privatise Channel 4 following a recommendation from DCMS Secretary Michelle Donelan.
5 January 2023
Azerion has taken the top spot for a second time, this time achieving the highest overall score in the history of the survey.
10 November 2022
Another period of total marketing budget growth was recorded in the third quarter of 2022, reveals the latest IPA Bellwether Report, continuing the positive trend that began over a year ago.
20 October 2022
Total UK marketing budget growth stays resilient in Q2 with net balance of +10.8% of UK companies revising their marketing budgets upward, according to the latest IPA Bellwether Report.
21 July 2022
The number of adults saying they are coping on their current salary has fallen 5.5% since pre-2020 lockdown, with only half of young adults and just under two-thirds of women saying they are coping...
28 June 2022
The IPA Digital Media Owners Survey highlights which media owners deliver the highest levels of service and which have shown a commitment to continually improving their digital standards.
12 May 2022
Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to the latest IPA Bellwether Report.
14 April 2022
The 2021 IPA Agency Census reveals where we stand and where we need to make improvements.
31 March 2022
The IPA Media Research Essentials Certificate will provide junior practitioners with the building blocks required to interrogate media and survey data, understand what good accurate data is and see...
29 March 2022
The Taskforce has released the first set of outputs to address the lack of transparency in the programmatic advertising supply chain.
22 February 2022
Total marketing budgets expand further in fourth quarter as COVID recovery continues according to the IPA Bellwether Report.
20 January 2022
