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UK companies cut marketing budgets for first time in seven years

UK marketers recorded a slight reduction to spending availability in Q3 2019 amid heightened economic and political uncertainty.

  • Published

    17 October 2019

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Living the stream

Comprehensive new TouchPoints data, launched today, delivers an in-depth picture of UK consumers’ lives and their media use in 2019.

  • Published

    12 September 2019

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Huawei, eBay and Eve join stellar EffWeek line-up

Brand and agency experts will dissect all things marketing effectiveness from 15-18 October.

  • Published

    4 September 2019

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What’s new for TouchPoints in 2019?

A look at the additions to the IPA TouchPoints survey ahead of the 2019 data being released on 12 September.

  • Published

    14 August 2019

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Memories of Judie Lannon

IPA memories of Judie Lannon, the founding editor of Market Leader, who died peacefully at home in August 2019.

  • Published

    6 August 2019

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UK marketing budgets flat-line

The Q2 2019 Bellwether Report shows zero overall growth to marketing budgets this quarter.

  • Published

    17 July 2019

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Role, Revenue and Responsibility

IPA President Nigel Vaz's 'Reimagine' agenda is set out to drive relevance of ad industry with focus on three areas: Role, Revenue and Responsibility.

  • Published

    9 May 2019

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Q1 2019 Bellwether Report: Marketing budgets bounce back

This Q1 2019 Bellwether Report shows a sharp uptick in marketing budgets following Q4's stagnation.

  • Published

    17 April 2019

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IPA welcomes Home Office White Paper on Online Harms

The IPA has reacted to the Home Office's Online Harms White Paper.

  • Published

    8 April 2019

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IPA calls for register of online political ads

The IPA has issued an urgent call for a publicly available, platform-neutral, industry-owned register of all political ads online.

  • Published

    4 February 2019

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IPA action on Instagram brand safety concerns

The IPA has updated its members on the action it has taken regarding brand safety concerns on Instagram.

  • Published

    28 January 2019

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IPA Media Owner and Ad:tech Autumn Survey results

Agencies have named their best media owners and ad:tech supplier to work with in the IPA's latest survey.

  • Published

    6 December 2018

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IPA and ISBA announce joint initiative to drive sustainable relationships

The IPA and ISBA's new initiative will champion sustainable relationships between clients and media agencies.

  • Published

    1 November 2018

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New IPA digital qualification

The IPA has launched a new Digital Performance Certificate, a best practice guide to digital performance marketing, client management and strategic planning. Aimed at Foundation level candidates.

  • Published

    20 September 2018

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Opaque, late and fake says IPA

The IPA reacts to the Facebook ads run by Aggregate IQ on behalf of Vote Leave during the Brexit campaign, published by UK parliament as part of its inquiry into Fake News.

  • Published

    27 July 2018

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Q2 2018 Bellwether Report shows further growth

The Q2 2018 Bellwether Report shows that UK marketers have revised their internet budgets up to their joint-strongest levels since Q3 2007.

  • Published

    18 July 2018

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IPA and APA launch updated Advertising Production Agreement

The IPA and APA, with the assistance of ISBA, have updated the industry standard Advertising Production Agreement, made up of the Production Insurance Briefing Specification – known as the PIBS –...

  • Published

    31 May 2018

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Conflict of interest says IPA

The IPA has today (25 May 2018) expressed concern over the announcement media audit provider Accenture plans to provide programmatic media buying services to advertisers. This goes against its...

  • Published

    25 May 2018

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IPA welcomes Unilever’s call for digital landscape clean-up

The IPA has welcomed comments from Unilever’s Chief Marketing and Communications Officer Keith Weed to clean up the digital landscape, in which he has called the leading digital platforms and...

  • Published

    14 February 2018

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Quantcast and DoubleClick Campaign Manager top IPA Media Owner and Ad:tech Autumn Survey

Agencies have named Quantcast as the best media owner, and DoubleClick Campaign Manager as the best Ad:tech supplier, to work with in the IPA’s Autumn Online Media Owner and Ad:tech Supplier surveys.

  • Published

    12 December 2017

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Snapchat, Amazon and DoubleClick among IPA Media Owner and Ad:tech Award shortlist

Snapchat, Amazon and DoubleClick are among 39 entries in the running for the 2017 IPA Media Owner and Ad:tech Awards, which reward best practice from online media owners and ad tech companies. In...

  • Published

    19 October 2017

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IPA welcomes latest developments regarding brand safety and ad fraud

The IPA has welcomed the latest developments from JICWEBS tackling brand safety and fraud.

  • Published

    7 September 2017

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IPA issues direct call to action to Google YouTube and Facebook to clean up safety, measurement and viewability of their online video

The IPA has formally called upon Google YouTube and Facebook to work with the IPA and ISBA, who represent the UK’s biggest advertising agencies and advertisers, to bring the safety, measurement and...

  • Published

    14 August 2017

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Leading agencies make pledge to tech start-ups

One month after launching a pledge to facilitate better relationships between agencies and tech start-ups, the IPA are proud to announce the first wave of agencies to have signed up.

  • Published

    14 June 2017

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Data Protection Developments: Part 2

You can now catch up on the second in the series of IPA webinars on the General Data Protection Regulation produced with the law firm, CMS Cameron McKenna Nabarro Olswang LLP

  • Published

    7 June 2017

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IPA and IAB team up to educate industry on digital evaluation

The IPA has teamed up with the Internet Advertising Bureau (IAB) to produce new industry training that will help clients and agencies to evaluate the effectiveness of their digital activity.

  • Published

    13 April 2017

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IPA responds to P&G’s call for transparency in the media supply chain

The IPA has responded to Procter & Gamble’s announcement of a four-point plan to improve transparency in the media supply chain, as set out by Chief Brand Officer Marc Pritchard.

  • Published

    6 February 2017