Wunderman Thompson CEO Pip Hulbert has been appointed as new Chair of the IPA Effectiveness Leadership Group, a prestigious advisory group of client and agency leaders working together to develop and promote positive behaviour change with a focus on evidence-based decision-making.
In her role. Hulbert will lead the Group in debating how best to market marketing to the C-suite, manage marketing in day-to-day client agency relations, and develop strategies to measure marketing in order to demonstrate effectiveness in delivering profitable brand growth. The Group will also agree and support a 2020 cross-industry programme of research and development by leading industry consultants, the findings of which will be unveiled at the IPA EffWorks London 2020 flagship conference on 13 October.
Pip succeeds MBA CEO and IPA FIPA Stephen Maher who has served as Chair for the past three years and has been instrumental in establishing Effectiveness Week in the wider industry calendar. Maher will remain a Group member.
Says Pip Hulbert, UK CEO, Wunderman Thompson and Chair of the IPA Effectiveness Leadership Group: "In a world of increasing accountability it’s important for the industry to put forward strategies to help marketers and agencies navigate uncertainty. Technology is redefining brand experience and the way we interact and operate. Yet many of the fundamental principles of brand building can still apply. We just have to work out how. That’s why I’m delighted to be at the helm of a Group of the brightest minds addressing exactly this with an upcoming calendar of exciting new research and events on the horizon."
The IPA EffWorks programme is sponsored by Facebook, Google, LinkedIn, Newsworks, Royal Mail, System1, Thinkbox, and Twitter.
Pip Hulbert biography:
In four years, Pip has risen from COO to CEO and played a key role in helping to secure more than £30M in new business. Since Pip took the helm, Wunderman Thompson has enjoyed major client wins, including Centrica, Toyota, Duracell, BT Sport and Kaspersky.
Pip has also worked hard to build a culture where effectiveness thrives. The team has expanded to over 650 staff and the agency boasts one of the highest staff retention rates in the industry. Her laser focus on nurturing people has won her a place on IPA Council; WACL Board; the WPP Stella Network Advisory Board for Women.