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News
IPA President Josh Krichefski is to award a Special Prize for Next Generation Brand-building at the 2024 IPA Effectiveness Awards, while Jo Arden and Charlie Ebdy have been appointed as Convenor...
Published
16 November 2023
Econometrics has new relevance right now for those wanting to make marketing more accountable, more effective and more profitable, according to a new IPA publication, Econometrics and the C-suite.
10 October 2023
Investment analysts fundamentally believe that brand strength is critical to a firm’s success, according to new research by IPA/Brand Finance.
Acclaimed journalist Amol Rajan will kick off EffWorks Global 2023 with a state of the nation keynote, before WPP CEO Mark Read outlines the key challenges and opportunities facing agencies as part...
2 October 2023
NatWest Group CMO Margaret Jobling has heralded the 30 agencies gaining IPA Effectiveness Accreditation as “paragons of excellence” who “set the benchmark for the industry” while announcing the...
14 September 2023
In the face of ongoing challenging levels of inflation how can brands manage their brand pricing strategy? Dr Grace Kite will answer all at IPA EffWorks Global 2023 on 10 October.
5 September 2023
Creative strategist turned business director and agency founder Laurence Green will lead the pioneering IPA Effectiveness Pillar.
30 May 2023
Janet Hull OBE, the formidable pioneer of the industry’s marketing effectiveness movement, announced that she is to retire from her position as Director of Marketing Strategy at the IPA.
11 May 2023
The scheme provides a stamp of approval to agencies and a signal to current and prospective clients that agencies are taking valuable steps to foster an effectiveness culture, making their...
16 February 2023
The IPA-led cross-industry initiative EffWorks has published four free reports that detail the blunt truths facing the ad industry and set out smarter strategies to help the business weather these...
13 October 2022
Eight Gold, seven Silver and 13 Bronze prizes, along with 10 Special Prizes, were awarded to companies from the UK, USA, Australia, Canada and Chile across Not-for-profit and Global, Regional and...
10 October 2022
OMD Group has been awarded the prestigious title of Effectiveness Network of the Year at the 2022 IPA Effectiveness Awards after winning three highly coveted Awards. The group took home one Gold,...
adam&eveDDB were awarded the prestigious President’s Prize for Behavioural Change at the IPA Effectiveness Awards 2022 for driving the consumption of nearly 1bn extra portions of vegetables for ITV...
VCCP has been awarded the advertising industry’s top accolade, the prestigious IPA Effectiveness Awards Grand Prix at this evening’s gala ceremony (Monday 10 October), for rebuilding Cadbury’s...
Adland’s’s biggest celebration of marketing effectiveness returns next week. But what does the weeklong showcase of our industry’s best new thinking and evidence-based decision-making have to offer?
3 October 2022
Dedicated approach to marketing effectiveness works, reveals IPA year-on-year data from cross-industry IPA Marketing Effectiveness Roadmap report.
22 September 2022
“To weather the tough times, we must focus on what works.” This is the rallying call to arms from new IPA Chair for Scotland Gill Jarvie, who sets out her detailed Effectiveness agenda.
Over four days from 11-14 October, EffWorks Global 2022 will provide you with the latest R&D to build on and broaden your knowledge and equip you with the latest tools to achieve truly accountable...
17 August 2022
Twenty-eight outstanding case studies, including Barclay’s, McDonald’s and Tesco, have been shortlisted for the 2022 IPA Effectiveness Awards, the world’s most rigorous and prestigious Awards...
14 July 2022
At EffWorks Global 2022, the IPA will unveil five new exclusive research reports to help agencies and brands navigate the current rapids of demand and supply.
13 July 2022
Entries span local, regional and global campaigns representing a variety of sectors from FMCG and media to Government.
9 June 2022
The IPA and ISBA, in partnership with Marketing Week, are charting a path to marketing effectiveness with the Marketing Effectiveness Roadmap.
28 April 2022
Patterson joins Harjot Singh and Jo Arden in presiding over the Client, Industry, and Technical Judging Panels.
17 January 2022
There is an opportunity to enhance the discussions about brand purpose by increasing the quantity and quality of evidence about whether or not purpose has contributed effectively to the desired...
The new special prizes were announced by Harjot Singh Harjot Singh, Convenor of Judges for the IPA Effectiveness Awards 2022 and will celebrate cases demonstrating their wider positive impact and...
21 October 2021
In collaboration with research partner Flood + Partners, the BetterBriefs Project initiated by leading Australian strategists Matt Davies and Pieter-Paul von Weiler, reveals the staggering and...
13 October 2021
Online deserves its place in the media mix. This is one of the key findings of the new Advertising Research Community (ARC) project, that comprises a database of non-awarded campaigns.
When it comes to building a marketing effectiveness roadmap, where should an agency or client start?
12 October 2021
‘Living with the Pandemic in October 2021’, analyses the economic and structural changes relevant to consumer behaviour at this stage of the COVID-19 journey.
New analysis of the IPA Databank show blanket criticisms of brand purpose advertising are unjustified.
Orlando Wood's 'Look Out' provides evidence, guidance and inspiration to help grow brands in a technologically-disrupted world.
The new findings from the cross-industry IPA Share of Search think tank data were presented by James Hankins at IPA EffWorks Global 2021.
