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News
In association with the IPA, WARC has released an insights report examining effective marketing trends following an analysis of the winning case studies from the 2020 IPA Effectiveness Awards.
Published
4 February 2021
Use your knowledge of the 2020 IPA Effectiveness Awards to make it out of the locked room.
23 December 2020
Advertising Works 25 includes full versions of the five Gold-winning case studies from the 2020 IPA Effectiveness Awards.
3 December 2020
Leading experts in marketing effectiveness, including Richard Shotton and Tom Roach, have helped the IPA develop a brand new effectiveness qualification, the Advanced Certificate in Effectiveness,...
20 October 2020
Orlando Wood's Achtung! builds on the lessons from his seminal 2019 book, Lemon, and demonstrates how they apply to online video.
15 October 2020
Effectiveness guru Les Binet presented a new Share of Search metric to help track the health and potential wealth of brands and advertising at the IPA-led EffWorks Global 2020 Conference.
14 October 2020
A new IPA report investigates the complexities and tensions surrounding Customer Experience to provide a four-step framework and a new formula to unlock the value of this significant area.
Audi was awarded the Simon Broadbent Prize for Best Dedication to Effectiveness at the 2020 IPA Effectiveness Awards, for its continued success and commitment to effectiveness and evaluation.
12 October 2020
MullenLowe Group was named Effectiveness Network of the Year at the 2020 IPA Effectiveness Awards, picking up the coveted prize after winning three Awards.
Cossette was awarded the prestigious President’s Prize for creating a new blueprint for 21st Century fundraising for the Toronto Hospital for Sick Children (SickKids).
BBH and MediaCom were awarded the advertising industry’s top accolade, the prestigious IPA Effectiveness Awards Grand Prix for transforming Tesco’s business and adding £4.3bn incremental revenue...
Congratulations to the winners of the 2020 IPA Effectiveness Awards, who were announced during a virtual awards celebration. Five gold, six silver and 14 bronze prizes, along with 10 special prizes...
Marketing effectiveness guru Les Binet will preview his latest research on the potential for search to predict market share, during next week’s EffWorks Global 2020.
7 October 2020
RESET 2021 will look at how the industry can support the UK’s social and economic recovery, how it deals with the repercussions of COVID-19 and how it can deliver on the mission to rebuild public...
23 September 2020
Tune into EffWorks Global 2020 from 12-16 October and give yourself the tools you will need to build your brand in a post-Covid world.
9 September 2020
The IPA has today (12 August) launched a brand new online qualification, the Effectiveness Essentials Certificate, in an effort to embed effectiveness into the fabric of our industry.
12 August 2020
NHS England, Formula 1 and Gousto are among 64 case studies to enter the 2020 IPA Effectiveness Awards.
10 June 2020
A stark warning from the IPA in this week’s FT reminds the bosses UK plc of their role in making sure that they heed the learnings from past recessions about how they manage advertising spend going...
21 April 2020
‘How will we weather this downturn to emerge stronger?’ asks Peter Field.
7 April 2020
The entry deadline has been extended until Tuesday 5 May due to the exceptional circumstances caused by the COVID-19 outbreak.
25 March 2020
The Wunderman Thompson CEO will Chair the cross-industry group driving marketing effectiveness.
18 March 2020
Client heavyweights and worldwide industry experts from brands including Samsung, Diageo, Burger King, Coca Cola, Jaguar Land Rover and Virgin Atlantic make up the IPA’s most international judging...
4 March 2020
The campaign will help business leaders better understand brand building and focus more investment in long-term branding.
24 October 2019
A repair manual to reverse the crisis in creative effectiveness. Orlando Wood's new book breaks down why the advertising brain has turned sour.
15 October 2019
New effectiveness initiatives are announced during EffWeek 2019, along with the launch of the IPA Effectiveness Awards 2020.
Orlando Wood's new publication, Lemon, explores the reasons behind advertising's crisis in creativity and how it can be reversed.
3 October 2019
Don't miss your chance to hear the latest marketing effectiveness learnings at EffWeek 2019.
Sue Unerman, Chief Transformation Officer at MediaCom, will be Convenor of Judges for the 2020 IPA Effectiveness Awards with Harjot Singh, Chief Strategy Officer, Europe & UK at McCann Worldgroup,...
18 September 2019
The Football Association’s Kelly Simmons MBE, the film critic, broadcaster and musician Mark Kermode, and Habito’s CMO Abba Newbery are the latest names to sign up to the 2019 IPA EffWeek roster on...
17 September 2019
Brand and agency experts will dissect all things marketing effectiveness from 15-18 October.
4 September 2019
Brand and agency experts will reimagine creativity and effectiveness at this year’s EffWeek, taking place from 15-18 October.
9 August 2019
New research from one of the 'Godfathers of Effectiveness', Peter Field, reveals "award-winning creativity typically brings little or no effectiveness advantage".
19 June 2019