We use cookies on our website to improve your browsing experience, improve performance and for analytical purposes. Find out more by reading our Cookie Policy. By using our website you consent to our use of cookies.
I Accept
Here to help our members with their questions about advertising or employment law.
Download our free material
Now open for booking.
A practical resource to help agencies make meaningful change in their diversity and inclusion journeys.
Filters
Date Relevance
AdTech Advertising Effectiveness Awards Commercial COVID-19 Creativity Insight & Research Learning & CPD Legal & Regulatory Media Membership Planning and Strategy Talent EffWorks
Results 99
News
The IPA and ISBA, in partnership with Marketing Week, are charting a path to marketing effectiveness with the Marketing Effectiveness Roadmap.
Published
28 April 2022
Patterson joins Harjot Singh and Jo Arden in presiding over the Client, Industry, and Technical Judging Panels.
17 January 2022
There is an opportunity to enhance the discussions about brand purpose by increasing the quantity and quality of evidence about whether or not purpose has contributed effectively to the desired...
The new special prizes were announced by Harjot Singh Harjot Singh, Convenor of Judges for the IPA Effectiveness Awards 2022 and will celebrate cases demonstrating their wider positive impact and...
21 October 2021
In collaboration with research partner Flood + Partners, the BetterBriefs Project initiated by leading Australian strategists Matt Davies and Pieter-Paul von Weiler, reveals the staggering and...
13 October 2021
Online deserves its place in the media mix. This is one of the key findings of the new Advertising Research Community (ARC) project, that comprises a database of non-awarded campaigns.
When it comes to building a marketing effectiveness roadmap, where should an agency or client start?
12 October 2021
‘Living with the Pandemic in October 2021’, analyses the economic and structural changes relevant to consumer behaviour at this stage of the COVID-19 journey.
New analysis of the IPA Databank show blanket criticisms of brand purpose advertising are unjustified.
Orlando Wood's 'Look Out' provides evidence, guidance and inspiration to help grow brands in a technologically-disrupted world.
The new findings from the cross-industry IPA Share of Search think tank data were presented by James Hankins at IPA EffWorks Global 2021.
EffWorks Global 2021 is fast approaching, but what should you be keeping an eye out for during the hybrid in-person/virtual conference?
29 September 2021
Industry’s marketing effectiveness culture is healthy but roadmaps are key to unlocking further growth, according to new IPA agency-brand survey.
16 September 2021
The inaugural list of agencies that have achieved IPA Effectiveness Accreditation who are leading the way in effectiveness from the agency side.
The IPA, supported by ISBA, are to benchmark the effectiveness culture of agencies and brands through an inaugural Marketing Effectiveness Culture Monitor.
8 June 2021
New IPA President Julian Douglas has announced the launch of the IPA Effectiveness Accreditation programme, designed to fuel and better demonstrate the value that agencies deliver.
25 March 2021
In association with the IPA, WARC has released an insights report examining effective marketing trends following an analysis of the winning case studies from the 2020 IPA Effectiveness Awards.
4 February 2021
Advertising Works 25 includes full versions of the five Gold-winning case studies from the 2020 IPA Effectiveness Awards.
3 December 2020
Leading experts in marketing effectiveness, including Richard Shotton and Tom Roach, have helped the IPA develop a brand new effectiveness qualification, the Advanced Certificate in Effectiveness,...
20 October 2020
Orlando Wood's Achtung! builds on the lessons from his seminal 2019 book, Lemon, and demonstrates how they apply to online video.
15 October 2020
A new IPA report investigates the complexities and tensions surrounding Customer Experience to provide a four-step framework and a new formula to unlock the value of this significant area.
14 October 2020
Effectiveness guru Les Binet presented a new Share of Search metric to help track the health and potential wealth of brands and advertising at the IPA-led EffWorks Global 2020 Conference.
Congratulations to the winners of the 2020 IPA Effectiveness Awards, who were announced during a virtual awards celebration. Five gold, six silver and 14 bronze prizes, along with 10 special prizes...
12 October 2020
Audi was awarded the Simon Broadbent Prize for Best Dedication to Effectiveness at the 2020 IPA Effectiveness Awards, for its continued success and commitment to effectiveness and evaluation.
MullenLowe Group was named Effectiveness Network of the Year at the 2020 IPA Effectiveness Awards, picking up the coveted prize after winning three Awards.
Cossette was awarded the prestigious President’s Prize for creating a new blueprint for 21st Century fundraising for the Toronto Hospital for Sick Children (SickKids).
BBH and MediaCom were awarded the advertising industry’s top accolade, the prestigious IPA Effectiveness Awards Grand Prix for transforming Tesco’s business and adding £4.3bn incremental revenue...
Marketing effectiveness guru Les Binet will preview his latest research on the potential for search to predict market share, during next week’s EffWorks Global 2020.
7 October 2020
RESET 2021 will look at how the industry can support the UK’s social and economic recovery, how it deals with the repercussions of COVID-19 and how it can deliver on the mission to rebuild public...
23 September 2020
Tune into EffWorks Global 2020 from 12-16 October and give yourself the tools you will need to build your brand in a post-Covid world.
9 September 2020
The IPA has today (12 August) launched a brand new online qualification, the Effectiveness Essentials Certificate, in an effort to embed effectiveness into the fabric of our industry.
12 August 2020
NHS England, Formula 1 and Gousto are among 64 case studies to enter the 2020 IPA Effectiveness Awards.
10 June 2020
