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IPA publishes Lemon

A repair manual to reverse the crisis in creative effectiveness. Orlando Wood's new book breaks down why the advertising brain has turned sour.

  • Published

    15 October 2019

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IPA launches new effectiveness offering

New effectiveness initiatives are announced during EffWeek 2019, along with the launch of the IPA Effectiveness Awards 2020.

  • Published

    15 October 2019

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Join adland’s global effectiveness revolution

Don't miss your chance to hear the latest marketing effectiveness learnings at EffWeek 2019.

  • Published

    3 October 2019

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What’s made the advertising brain turn sour?

Orlando Wood's new publication, Lemon, explores the reasons behind advertising's crisis in creativity and how it can be reversed.

  • Published

    3 October 2019

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Unerman and Singh to head up Effectiveness Awards’ judging panel

Sue Unerman, Chief Transformation Officer at MediaCom, will be Convenor of Judges for the 2020 IPA Effectiveness Awards with Harjot Singh, Chief Strategy Officer, Europe & UK at McCann Worldgroup,...

  • Published

    18 September 2019

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FA’s Kelly Simmons MBE joins EffWeek line-up

The Football Association’s Kelly Simmons MBE, the film critic, broadcaster and musician Mark Kermode, and Habito’s CMO Abba Newbery are the latest names to sign up to the 2019 IPA EffWeek roster on...

  • Published

    17 September 2019

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Huawei, eBay and Eve join stellar EffWeek line-up

Brand and agency experts will dissect all things marketing effectiveness from 15-18 October.

  • Published

    4 September 2019

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Adidas, Deliveroo and Unilever join EffWeek line-up

Brand and agency experts will reimagine creativity and effectiveness at this year’s EffWeek, taking place from 15-18 October.

  • Published

    9 August 2019

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New IPA report reveals crisis in creative effectiveness

New research from one of the 'Godfathers of Effectiveness', Peter Field, reveals "award-winning creativity typically brings little or no effectiveness advantage".

  • Published

    19 June 2019

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Business leaders lack confidence in building brands

New study from the FT and IPA reveals how many business leaders rate their knowledge of brand building as average to very poor

  • Published

    19 June 2019

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IPA takes marketing effectiveness to New York

The EffWeek 'Breaking brand' event will share the IPA's effectiveness lessons with the US ad industry.

  • Published

    21 May 2019

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IPA’s new film series dissects and showcases leading brands campaigns

Brand Stories on Film dissect some of the world’s biggest brand campaigns from IPA Effectiveness Awards.

  • Published

    19 March 2019

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UK ad industry heads to China for Export Month

A UK delegation led by the IPA, AA and DIT are heading to China to grow business links during the industry's Export Month.

  • Published

    4 March 2019

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IPA and AA sign historic agreement in China

The IPA and AA have signed a Memorandum of Understanding with the Shanghai International Advertising Festival.

  • Published

    13 November 2018

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IPA publishes Advertising Works 24: the definitive guide to effective advertising

Advertising Works 24 shows how marketing communications helped organisations as diverse as the British Army, Guinness, Lidl, and The AA translate big ideas into impressive results.

  • Published

    12 October 2018

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2018 IPA Effectiveness Award winners announced

Congratulations to the winners of the 2018 IPA Effectiveness Awards, who were celebrated at a black-tie gala.

  • Published

    10 October 2018

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Diageo awarded for Dedication to Effectiveness at IPA Awards

Diageo was awarded the Simon Broadbent Prize for Best Dedication to Effectiveness at the 2018 IPA Effectiveness Awards, for consistently demonstrating its commitment to effectiveness and...

  • Published

    10 October 2018

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McCann named Effectiveness Network of Year at IPA Awards

McCann was named Effectiveness Network of the Year at the 2018 IPA Effectiveness Awards, picking up the coveted award after winning a combined four prizes (one gold, one silver, one bronze and one...

  • Published

    10 October 2018

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AFFINITY wins prestigious President’s Prize at 2018 IPA Effectiveness Awards

AFFINITY was awarded the prestigious President’s Prize for Best Use of Tech-Led Data at the 2018 IPA Effectiveness Awards for their ground-breaking cough predictor. Developed for natural cough...

  • Published

    10 October 2018

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BBH drives Audi to IPA Effectiveness Awards Grand Prix victory

BBH was awarded the advertising industry’s top accolade, the prestigious IPA Effectiveness Awards Grand Prix, for transforming Audi’s UK business and delivering their highest ever profit ROMI.

  • Published

    10 October 2018

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How marketers can build bridges with finance

More marketers must develop a stronger relationship with finance if they are to improve their marketing effectiveness and enhance their evidence-based decision-making. This is the overarching...

  • Published

    9 October 2018

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Marketers vow to improve their effectiveness cultures

Marketers are aiming to improve their effectiveness cultures by over a third by 2020, boosting their current average rating from 6 out of 10 to almost 8 out of 10. This is one of the key findings...

  • Published

    9 October 2018

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New evidence on tangible value of creativity

Advertising that uses creativity, in the form of brand characters or motifs, to repeatedly drive the narrative of their advertising, markedly improves its emotional response and brand recognition,...

  • Published

    9 October 2018

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Focus on ‘Measurement Strategy’ to drive profitable business growth

Successful measurement of marketing is not necessarily about picking a particular methodology, but about understanding the hierarchy of metrics and defining this for your business. This is...

  • Published

    9 October 2018

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Binet and Field outline key formulas for brand building in context

The IPA’s latest publication from Les Binet and Peter Field, Effectiveness in Context, provides advertisers with a self-help manual for brand building according to a brand’s market category,...

  • Published

    9 October 2018

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EffWeek free satellite event listing

The free events being organised in October 2018. Includes how to revolutionise the effectiveness of your marketing? What’s the perfect way to split marketing spend for your sector? How to get the...

  • Published

    4 October 2018

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A new role for mail in the digital marketing era

Mail is the original one-to-one channel. Recent research shows it is more, rather than less, relevant and here we explain how personalised, targetted executions can work in the digital era.

  • Published

    20 September 2018

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IPA members shine at Cannes Lions

Congratulations to each of the 18 IPA member agencies who took home a total of two Titanium, six Grand Prix, 21 Gold, 32 Silver and 26 Bronze Lions at this year’s Cannes Lions Festival.

  • Published

    26 June 2018

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IPA Scotland Student Advertising Awards shortlist to receive paid internships at top Scottish agencies

All shortlisted entrants to the IPA’s Scotland Student Advertising Awards are to receive paid internships at some of Scotland’s leading advertising agencies. The final results of the competition,...

  • Published

    10 May 2018

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IPA’s new research reveals fundamental disconnect on knowledge of AI terminology and tech take-up

There is a noticeable disconnect between the general public’s relatively low knowledge of most AI-related terminology and their high awareness of most listed technologies that use AI. This is one...

  • Published

    29 March 2018

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IPA unveils Scotland Student Advertising Awards 2018 shortlist

The IPA has revealed the shortlist for the Scotland Student Advertising Awards 2018. Entrants were tasked with creating an advertising campaign for Scottish arts-in-health charity Hearts & Minds.

  • Published

    16 March 2018

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Client heavyweights to judge IPA Effectiveness Awards

Leading clients and industry experts, including representatives from Heineken, HSBC, Lufthansa and Just Eat will judge this year’s prestigious IPA Effectiveness Awards. The judges will determine...

  • Published

    15 March 2018