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Business leaders lack confidence in building brands

New study from the FT and IPA reveals how many business leaders rate their knowledge of brand building as average to very poor

  • Published

    19 June 2019

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New IPA report reveals crisis in creative effectiveness

New research from one of the 'Godfathers of Effectiveness', Peter Field, reveals "award-winning creativity typically brings little or no effectiveness advantage".

  • Published

    19 June 2019

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IPA takes marketing effectiveness to New York

The EffWeek 'Breaking brand' event will share the IPA's effectiveness lessons with the US ad industry.

  • Published

    21 May 2019

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IPA’s new film series dissects and showcases leading brands campaigns

Brand Stories on Film dissect some of the world’s biggest brand campaigns from IPA Effectiveness Awards.

  • Published

    19 March 2019

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UK ad industry heads to China for Export Month

A UK delegation led by the IPA, AA and DIT are heading to China to grow business links during the industry's Export Month.

  • Published

    4 March 2019

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IPA and AA sign historic agreement in China

The IPA and AA have signed a Memorandum of Understanding with the Shanghai International Advertising Festival.

  • Published

    13 November 2018

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IPA publishes Advertising Works 24: the definitive guide to effective advertising

Advertising Works 24 shows how marketing communications helped organisations as diverse as the British Army, Guinness, Lidl, and The AA translate big ideas into impressive results.

  • Published

    12 October 2018

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2018 IPA Effectiveness Award winners announced

Congratulations to the winners of the 2018 IPA Effectiveness Awards, who were celebrated at a black-tie gala.

  • Published

    10 October 2018

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Diageo awarded for Dedication to Effectiveness at IPA Awards

Diageo was awarded the Simon Broadbent Prize for Best Dedication to Effectiveness at the 2018 IPA Effectiveness Awards, for consistently demonstrating its commitment to effectiveness and...

  • Published

    10 October 2018

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McCann named Effectiveness Network of Year at IPA Awards

McCann was named Effectiveness Network of the Year at the 2018 IPA Effectiveness Awards, picking up the coveted award after winning a combined four prizes (one gold, one silver, one bronze and one...

  • Published

    10 October 2018

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AFFINITY wins prestigious President’s Prize at 2018 IPA Effectiveness Awards

AFFINITY was awarded the prestigious President’s Prize for Best Use of Tech-Led Data at the 2018 IPA Effectiveness Awards for their ground-breaking cough predictor. Developed for natural cough...

  • Published

    10 October 2018

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BBH drives Audi to IPA Effectiveness Awards Grand Prix victory

BBH was awarded the advertising industry’s top accolade, the prestigious IPA Effectiveness Awards Grand Prix, for transforming Audi’s UK business and delivering their highest ever profit ROMI.

  • Published

    10 October 2018

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How marketers can build bridges with finance

More marketers must develop a stronger relationship with finance if they are to improve their marketing effectiveness and enhance their evidence-based decision-making. This is the overarching...

  • Published

    9 October 2018

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Marketers vow to improve their effectiveness cultures

Marketers are aiming to improve their effectiveness cultures by over a third by 2020, boosting their current average rating from 6 out of 10 to almost 8 out of 10. This is one of the key findings...

  • Published

    9 October 2018

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New evidence on tangible value of creativity

Advertising that uses creativity, in the form of brand characters or motifs, to repeatedly drive the narrative of their advertising, markedly improves its emotional response and brand recognition,...

  • Published

    9 October 2018

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Focus on ‘Measurement Strategy’ to drive profitable business growth

Successful measurement of marketing is not necessarily about picking a particular methodology, but about understanding the hierarchy of metrics and defining this for your business. This is...

  • Published

    9 October 2018

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Binet and Field outline key formulas for brand building in context

The IPA’s latest publication from Les Binet and Peter Field, Effectiveness in Context, provides advertisers with a self-help manual for brand building according to a brand’s market category,...

  • Published

    9 October 2018

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EffWeek free satellite event listing

The free events being organised in October 2018. Includes how to revolutionise the effectiveness of your marketing? What’s the perfect way to split marketing spend for your sector? How to get the...

  • Published

    4 October 2018

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A new role for mail in the digital marketing era

Mail is the original one-to-one channel. Recent research shows it is more, rather than less, relevant and here we explain how personalised, targetted executions can work in the digital era.

  • Published

    20 September 2018

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IPA members shine at Cannes Lions

Congratulations to each of the 18 IPA member agencies who took home a total of two Titanium, six Grand Prix, 21 Gold, 32 Silver and 26 Bronze Lions at this year’s Cannes Lions Festival.

  • Published

    26 June 2018

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IPA Scotland Student Advertising Awards shortlist to receive paid internships at top Scottish agencies

All shortlisted entrants to the IPA’s Scotland Student Advertising Awards are to receive paid internships at some of Scotland’s leading advertising agencies. The final results of the competition,...

  • Published

    10 May 2018

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IPA’s new research reveals fundamental disconnect on knowledge of AI terminology and tech take-up

There is a noticeable disconnect between the general public’s relatively low knowledge of most AI-related terminology and their high awareness of most listed technologies that use AI. This is one...

  • Published

    29 March 2018

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IPA unveils Scotland Student Advertising Awards 2018 shortlist

The IPA has revealed the shortlist for the Scotland Student Advertising Awards 2018. Entrants were tasked with creating an advertising campaign for Scottish arts-in-health charity Hearts & Minds.

  • Published

    16 March 2018

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Client heavyweights to judge IPA Effectiveness Awards

Leading clients and industry experts, including representatives from Heineken, HSBC, Lufthansa and Just Eat will judge this year’s prestigious IPA Effectiveness Awards. The judges will determine...

  • Published

    15 March 2018

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New ITV CEO Carolyn McCall joins Godber and Unerman to head up 2018 IPA Effectiveness Awards judging panel

Incoming ITV boss Dame Carolyn McCall is to chair the 2018 IPA Effectiveness Awards, the most rigorous competition of their kind worldwide, widely feared and revered by the participating agencies,...

  • Published

    14 December 2017

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Be a voice not an echo – enter the 2018 Women of Tomorrow Awards

Do you consistently go above and beyond the call of duty? Does a colleague or employee? Are you a Woman of Tomorrow?

  • Published

    30 November 2017

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Collective UK crowned Best Media Owner at IPA Media Owner and Ad:tech Awards 2017

Collective UK took home four of the top prizes, including Best Media Owner, at the IPA Media Owner and Ad:tech Awards (MOA) at Tropicana Beach Club. The awards reward best practice from online...

  • Published

    28 November 2017

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What’s your social media personality?

Take our fun quiz and download our free #IPASocialWorks guides

  • Published

    28 November 2017

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AMV BBDO’s ‘Blood’ campaign wins top prize at IPA Best of Health Show 2017

AMV BBDO took home the Best in Show award for their ‘Blood’ campaign for Libresse/Bodyform at the IPA Best of Health Show 2017.

  • Published

    21 November 2017

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Sudler & Hennessey win Pip Award for Young Talent at IPA Best of Health Show 2017

Cathy McManus and Sam Cavenagh of Sudler & Hennessey were awarded the Pip Award for Young Talent for their outstanding campaign idea to help young teenagers dealing with anxiety for MeeTwo at the...

  • Published

    21 November 2017

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Snapchat, Amazon and DoubleClick among IPA Media Owner and Ad:tech Award shortlist

Snapchat, Amazon and DoubleClick are among 39 entries in the running for the 2017 IPA Media Owner and Ad:tech Awards, which reward best practice from online media owners and ad tech companies. In...

  • Published

    19 October 2017

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What type of social media marketer are you?

Take our fun quiz and download our free guides

  • Published

    7 September 2017