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NHS England and Formula 1 among 2020 IPA Effectiveness Awards entries

NHS England, Formula 1 and Gousto are among 64 case studies to enter the 2020 IPA Effectiveness Awards.

  • Published

    10 June 2020

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IPA targets FT readers about advertising

A stark warning from the IPA in this week’s FT reminds the bosses UK plc of their role in making sure that they heed the learnings from past recessions about how they manage advertising spend going...

  • Published

    21 April 2020

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Peter Field’s seven lessons for advertising during a recession

‘How will we weather this downturn to emerge stronger?’ asks Peter Field.

  • Published

    7 April 2020

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IPA Effectiveness Awards entry deadline extended

The entry deadline has been extended until Tuesday 5 May due to the exceptional circumstances caused by the COVID-19 outbreak.

  • Published

    25 March 2020

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Hulbert to lead IPA Effectiveness Leadership Group

The Wunderman Thompson CEO will Chair the cross-industry group driving marketing effectiveness.

  • Published

    18 March 2020

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IPA unveils judging panel for IPA Effectiveness Awards

Client heavyweights and worldwide industry experts from brands including Samsung, Diageo, Burger King, Coca Cola, Jaguar Land Rover and Virgin Atlantic make up the IPA’s most international judging...

  • Published

    4 March 2020

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IPA and FT launch campaign to improve brand understanding

The campaign will help business leaders better understand brand building and focus more investment in long-term branding.

  • Published

    24 October 2019

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IPA publishes Lemon

A repair manual to reverse the crisis in creative effectiveness. Orlando Wood's new book breaks down why the advertising brain has turned sour.

  • Published

    15 October 2019

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IPA launches new effectiveness offering

New effectiveness initiatives are announced during EffWeek 2019, along with the launch of the IPA Effectiveness Awards 2020.

  • Published

    15 October 2019

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What’s made the advertising brain turn sour?

Orlando Wood's new publication, Lemon, explores the reasons behind advertising's crisis in creativity and how it can be reversed.

  • Published

    3 October 2019

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Join adland’s global effectiveness revolution

Don't miss your chance to hear the latest marketing effectiveness learnings at EffWeek 2019.

  • Published

    3 October 2019

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Unerman and Singh to head up Effectiveness Awards’ judging panel

Sue Unerman, Chief Transformation Officer at MediaCom, will be Convenor of Judges for the 2020 IPA Effectiveness Awards with Harjot Singh, Chief Strategy Officer, Europe & UK at McCann Worldgroup,...

  • Published

    18 September 2019

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FA’s Kelly Simmons MBE joins EffWeek line-up

The Football Association’s Kelly Simmons MBE, the film critic, broadcaster and musician Mark Kermode, and Habito’s CMO Abba Newbery are the latest names to sign up to the 2019 IPA EffWeek roster on...

  • Published

    17 September 2019

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Huawei, eBay and Eve join stellar EffWeek line-up

Brand and agency experts will dissect all things marketing effectiveness from 15-18 October.

  • Published

    4 September 2019

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Adidas, Deliveroo and Unilever join EffWeek line-up

Brand and agency experts will reimagine creativity and effectiveness at this year’s EffWeek, taking place from 15-18 October.

  • Published

    9 August 2019

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New IPA report reveals crisis in creative effectiveness

New research from one of the 'Godfathers of Effectiveness', Peter Field, reveals "award-winning creativity typically brings little or no effectiveness advantage".

  • Published

    19 June 2019

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Business leaders lack confidence in building brands

New study from the FT and IPA reveals how many business leaders rate their knowledge of brand building as average to very poor

  • Published

    19 June 2019

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IPA takes marketing effectiveness to New York

The EffWeek 'Breaking brand' event will share the IPA's effectiveness lessons with the US ad industry.

  • Published

    21 May 2019

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IPA’s new film series dissects and showcases leading brands campaigns

Brand Stories on Film dissect some of the world’s biggest brand campaigns from IPA Effectiveness Awards.

  • Published

    19 March 2019

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UK ad industry heads to China for Export Month

A UK delegation led by the IPA, AA and DIT are heading to China to grow business links during the industry's Export Month.

  • Published

    4 March 2019

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IPA and AA sign historic agreement in China

The IPA and AA have signed a Memorandum of Understanding with the Shanghai International Advertising Festival.

  • Published

    13 November 2018

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IPA publishes Advertising Works 24: the definitive guide to effective advertising

Advertising Works 24 shows how marketing communications helped organisations as diverse as the British Army, Guinness, Lidl, and The AA translate big ideas into impressive results.

  • Published

    12 October 2018

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2018 IPA Effectiveness Award winners announced

Congratulations to the winners of the 2018 IPA Effectiveness Awards, who were celebrated at a black-tie gala.

  • Published

    10 October 2018

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Diageo awarded for Dedication to Effectiveness at IPA Awards

Diageo was awarded the Simon Broadbent Prize for Best Dedication to Effectiveness at the 2018 IPA Effectiveness Awards, for consistently demonstrating its commitment to effectiveness and...

  • Published

    10 October 2018

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McCann named Effectiveness Network of Year at IPA Awards

McCann was named Effectiveness Network of the Year at the 2018 IPA Effectiveness Awards, picking up the coveted award after winning a combined four prizes (one gold, one silver, one bronze and one...

  • Published

    10 October 2018

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AFFINITY wins prestigious President’s Prize at 2018 IPA Effectiveness Awards

AFFINITY was awarded the prestigious President’s Prize for Best Use of Tech-Led Data at the 2018 IPA Effectiveness Awards for their ground-breaking cough predictor. Developed for natural cough...

  • Published

    10 October 2018

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BBH drives Audi to IPA Effectiveness Awards Grand Prix victory

BBH was awarded the advertising industry’s top accolade, the prestigious IPA Effectiveness Awards Grand Prix, for transforming Audi’s UK business and delivering their highest ever profit ROMI.

  • Published

    10 October 2018

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How marketers can build bridges with finance

More marketers must develop a stronger relationship with finance if they are to improve their marketing effectiveness and enhance their evidence-based decision-making. This is the overarching...

  • Published

    9 October 2018

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Marketers vow to improve their effectiveness cultures

Marketers are aiming to improve their effectiveness cultures by over a third by 2020, boosting their current average rating from 6 out of 10 to almost 8 out of 10. This is one of the key findings...

  • Published

    9 October 2018

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New evidence on tangible value of creativity

Advertising that uses creativity, in the form of brand characters or motifs, to repeatedly drive the narrative of their advertising, markedly improves its emotional response and brand recognition,...

  • Published

    9 October 2018

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Focus on ‘Measurement Strategy’ to drive profitable business growth

Successful measurement of marketing is not necessarily about picking a particular methodology, but about understanding the hierarchy of metrics and defining this for your business. This is...

  • Published

    9 October 2018

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Binet and Field outline key formulas for brand building in context

The IPA’s latest publication from Les Binet and Peter Field, Effectiveness in Context, provides advertisers with a self-help manual for brand building according to a brand’s market category,...

  • Published

    9 October 2018