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As the new Chair of the IPA Effectiveness Leadership Group, Cressida will coordinate the expert Client and Industry Advisors on the IPA Effectiveness Leadership Group to shape the overall direction...
Published
7 May 2025
Karen Martin's agenda as IPA President will revitalise UK advertising and celebrate the immense value creativity brings to business success, the economy and British culture.
31 March 2025
The IPA Effectiveness Accreditation programme recognises agencies that integrate business effectiveness into their core culture.
6 March 2025
The book contains full versions of the Gold-winning Guinness, Laithwaites, McCain, Specsavers and Yorkshire Tea case studies, as well as summaries of a further 22 Silver and Bronze-winning papers.
27 February 2025
According to a new report, 'Making effectiveness work', marketers should feel bullish about the approaches they have at their disposal to demonstrate value and very optimistic about measuring ad...
9 October 2024
The new IPA report 'Building an Effectiveness Culture in Agencies' provides evidence that proves the commercial benefits to agencies of embedding an effectiveness roadmap into their agency working,...
Creative consistency is key to building stronger brands, according to new research from System1, the Creative Effectiveness Platform, with data from the IPA’s Effectiveness Databank.
Five Gold, seven Silver and 16 Bronze prizes, along with nine Special Prizes, were awarded to companies from the UK, USA, Australia and New Zealand across Not-for-profit, Global, Regional and...
7 October 2024
adam&eveDDB took home seven total prizes at the IPA Effectiveness Awards 2024 including the Grand Prix, The Channon Prize for Best New Learning and the Prize for Best Small Budget.
AMV BBDO changed perceptions of Guinness and brought the brand to a new audience, leading them to become the best-selling pint in the UK for the first time.
adam&eveDDB rebuilt the McCain brand over nine years by celebrating the joyful reality of family teatime, which delivered a 56% increase in sales value and a profit ROI of £1.48 per £1 invested.
The 48 single and 31 joint case studies represent over £6bn of marketing spend from brands and span local, regional and global marketing communications from seven different markets around the world...
23 May 2024
'Marketing is an investment', the IPA's new publication written by former City analyst Ian Whittaker, Founder and Managing Director of Liberty Sky Advisors consultancy, examines why marketing...
25 January 2024
Econometrics has new relevance right now for those wanting to make marketing more accountable, more effective and more profitable, according to a new IPA publication, Econometrics and the C-suite.
10 October 2023
Investment analysts fundamentally believe that brand strength is critical to a firm’s success, according to new research by IPA/Brand Finance.
NatWest Group CMO Margaret Jobling has heralded the 30 agencies gaining IPA Effectiveness Accreditation as “paragons of excellence” who “set the benchmark for the industry” while announcing the...
14 September 2023
Creative strategist turned business director and agency founder Laurence Green will lead the pioneering IPA Effectiveness Pillar.
30 May 2023
The scheme provides a stamp of approval to agencies and a signal to current and prospective clients that agencies are taking valuable steps to foster an effectiveness culture, making their...
16 February 2023
The IPA-led cross-industry initiative EffWorks has published four free reports that detail the blunt truths facing the ad industry and set out smarter strategies to help the business weather these...
13 October 2022
Eight Gold, seven Silver and 13 Bronze prizes, along with 10 Special Prizes, were awarded to companies from the UK, USA, Australia, Canada and Chile across Not-for-profit and Global, Regional and...
10 October 2022
OMD Group has been awarded the prestigious title of Effectiveness Network of the Year at the 2022 IPA Effectiveness Awards after winning three highly coveted Awards. The group took home one Gold,...
adam&eveDDB were awarded the prestigious President’s Prize for Behavioural Change at the IPA Effectiveness Awards 2022 for driving the consumption of nearly 1bn extra portions of vegetables for ITV...
VCCP has been awarded the advertising industry’s top accolade, the prestigious IPA Effectiveness Awards Grand Prix at this evening’s gala ceremony (Monday 10 October), for rebuilding Cadbury’s...
Dedicated approach to marketing effectiveness works, reveals IPA year-on-year data from cross-industry IPA Marketing Effectiveness Roadmap report.
22 September 2022
“To weather the tough times, we must focus on what works.” This is the rallying call to arms from new IPA Chair for Scotland Gill Jarvie, who sets out her detailed Effectiveness agenda.
Twenty-eight outstanding case studies, including Barclay’s, McDonald’s and Tesco, have been shortlisted for the 2022 IPA Effectiveness Awards, the world’s most rigorous and prestigious Awards...
14 July 2022
Entries span local, regional and global campaigns representing a variety of sectors from FMCG and media to Government.
9 June 2022
Patterson joins Harjot Singh and Jo Arden in presiding over the Client, Industry, and Technical Judging Panels.
17 January 2022
There is an opportunity to enhance the discussions about brand purpose by increasing the quantity and quality of evidence about whether or not purpose has contributed effectively to the desired...
In collaboration with research partner Flood + Partners, the BetterBriefs Project initiated by leading Australian strategists Matt Davies and Pieter-Paul von Weiler, reveals the staggering and...
13 October 2021
Online deserves its place in the media mix. This is one of the key findings of the new Advertising Research Community (ARC) project, that comprises a database of non-awarded campaigns.
When it comes to building a marketing effectiveness roadmap, where should an agency or client start?
12 October 2021
