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IPA Effectiveness Awards announce new special prizes

The new special prizes were announced by Harjot Singh Harjot Singh, Convenor of Judges for the IPA Effectiveness Awards 2022 and will celebrate cases demonstrating their wider positive impact and...

  • Published

    21 October 2021

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One third of marketing budgets could be wasted

In collaboration with research partner Flood + Partners, the BetterBriefs Project initiated by leading Australian strategists Matt Davies and Pieter-Paul von Weiler, reveals the staggering and...

  • Published

    13 October 2021

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Online advertising is not the enemy of effectiveness

Online deserves its place in the media mix. This is one of the key findings of the new Advertising Research Community (ARC) project, that comprises a database of non-awarded campaigns.

  • Published

    13 October 2021

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5 key questions to start your marketing effectiveness journey

When it comes to building a marketing effectiveness roadmap, where should an agency or client start?

  • Published

    12 October 2021

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Peter Field makes strong case for potential power of brand purpose campaigns

New analysis of the IPA Databank show blanket criticisms of brand purpose advertising are unjustified.

  • Published

    12 October 2021

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Share of Search represents 83% of a brand’s Share of Market on average

The new findings from the cross-industry IPA Share of Search think tank data were presented by James Hankins at IPA EffWorks Global 2021.

  • Published

    12 October 2021

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Enders Analysis/IPA report reveals new rules of engagement for marketers

‘Living with the Pandemic in October 2021’, analyses the economic and structural changes relevant to consumer behaviour at this stage of the COVID-19 journey.

  • Published

    12 October 2021

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Look out! Advertising’s effectiveness problem is staring us in the face

Orlando Wood's 'Look Out' provides evidence, guidance and inspiration to help grow brands in a technologically-disrupted world.

  • Published

    12 October 2021

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What to expect at EffWorks Global 2021

EffWorks Global 2021 is fast approaching, but what should you be keeping an eye out for during the hybrid in-person/virtual conference?

  • Published

    29 September 2021

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New IPA survey reveals industry’s marketing effectiveness levels

Industry’s marketing effectiveness culture is healthy but roadmaps are key to unlocking further growth, according to new IPA agency-brand survey.

  • Published

    16 September 2021

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19 agencies achieve IPA Effectiveness Accreditation 2021-23

The inaugural list of agencies that have achieved IPA Effectiveness Accreditation who are leading the way in effectiveness from the agency side.

  • Published

    16 September 2021

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How effective is our industry?

The IPA, supported by ISBA, are to benchmark the effectiveness culture of agencies and brands through an inaugural Marketing Effectiveness Culture Monitor.

  • Published

    8 June 2021

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New effectiveness accreditation scheme to highlight value of agencies

New IPA President Julian Douglas has announced the launch of the IPA Effectiveness Accreditation programme, designed to fuel and better demonstrate the value that agencies deliver.

  • Published

    25 March 2021

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Six effective marketing trends

In association with the IPA, WARC has released an insights report examining effective marketing trends following an analysis of the winning case studies from the 2020 IPA Effectiveness Awards.

  • Published

    4 February 2021

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Take the Effectiveness Escape Room challenge....

Use your knowledge of the 2020 IPA Effectiveness Awards to make it out of the locked room.

  • Published

    23 December 2020

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IPA publishes Advertising Works 25

Advertising Works 25 includes full versions of the five Gold-winning case studies from the 2020 IPA Effectiveness Awards.

  • Published

    3 December 2020

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Industry heavyweights behind new Advanced Certificate in Effectiveness

Leading experts in marketing effectiveness, including Richard Shotton and Tom Roach, have helped the IPA develop a brand new effectiveness qualification, the Advanced Certificate in Effectiveness,...

  • Published

    20 October 2020

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New research reveals key to growing market share with online video

Orlando Wood's Achtung! builds on the lessons from his seminal 2019 book, Lemon, and demonstrates how they apply to online video.

  • Published

    15 October 2020

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New IPA report reveals formula to maximise value of Customer Experience

A new IPA report investigates the complexities and tensions surrounding Customer Experience to provide a four-step framework and a new formula to unlock the value of this significant area.

  • Published

    14 October 2020

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Binet presents fast, cheap, predictive Share of Search metric

Effectiveness guru Les Binet presented a new Share of Search metric to help track the health and potential wealth of brands and advertising at the IPA-led EffWorks Global 2020 Conference.

  • Published

    14 October 2020

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2020 IPA Effectiveness Awards winners announced

Congratulations to the winners of the 2020 IPA Effectiveness Awards, who were announced during a virtual awards celebration. Five gold, six silver and 14 bronze prizes, along with 10 special prizes...

  • Published

    12 October 2020

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Audi awarded for Dedication to Effectiveness at IPA Awards

Audi was awarded the Simon Broadbent Prize for Best Dedication to Effectiveness at the 2020 IPA Effectiveness Awards, for its continued success and commitment to effectiveness and evaluation.

  • Published

    12 October 2020

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MullenLowe Group named Effectiveness Network of Year at IPA Awards

MullenLowe Group was named Effectiveness Network of the Year at the 2020 IPA Effectiveness Awards, picking up the coveted prize after winning three Awards.

  • Published

    12 October 2020

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Cossette wins President’s Prize at IPA Effectiveness Awards for SickKids fundraising

Cossette was awarded the prestigious President’s Prize for creating a new blueprint for 21st Century fundraising for the Toronto Hospital for Sick Children (SickKids).

  • Published

    12 October 2020

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BBH and MediaCom bag IPA Effectiveness Awards Grand Prix for Tesco

BBH and MediaCom were awarded the advertising industry’s top accolade, the prestigious IPA Effectiveness Awards Grand Prix for transforming Tesco’s business and adding £4.3bn incremental revenue...

  • Published

    12 October 2020

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Binet to investigate share of search at EffWorks Global 2020

Marketing effectiveness guru Les Binet will preview his latest research on the potential for search to predict market share, during next week’s EffWorks Global 2020.

  • Published

    7 October 2020

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IPA, AA and ISBA unite for unique industry event

RESET 2021 will look at how the industry can support the UK’s social and economic recovery, how it deals with the repercussions of COVID-19 and how it can deliver on the mission to rebuild public...

  • Published

    23 September 2020

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EffWorks 2020 – your essential Covid recovery plan

Tune into EffWorks Global 2020 from 12-16 October and give yourself the tools you will need to build your brand in a post-Covid world.

  • Published

    9 September 2020

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New IPA qualification to broaden adland’s Effectiveness horizons

The IPA has today (12 August) launched a brand new online qualification, the Effectiveness Essentials Certificate, in an effort to embed effectiveness into the fabric of our industry.

  • Published

    12 August 2020

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NHS England and Formula 1 among 2020 IPA Effectiveness Awards entries

NHS England, Formula 1 and Gousto are among 64 case studies to enter the 2020 IPA Effectiveness Awards.

  • Published

    10 June 2020

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IPA targets FT readers about advertising

A stark warning from the IPA in this week’s FT reminds the bosses UK plc of their role in making sure that they heed the learnings from past recessions about how they manage advertising spend going...

  • Published

    21 April 2020

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Peter Field’s seven lessons for advertising during a recession

‘How will we weather this downturn to emerge stronger?’ asks Peter Field.

  • Published

    7 April 2020