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News
Gurdeep Puri will coordinate and assist all mentors providing guidance to those submitting an IPA Effectiveness Awards paper.
Published
4 November 2025
According to new analysis of the IPA Databank by Les Binet and Will Davis, budget is eight times more important than ROI when it comes to driving effectiveness, contary to what CMOs beileve are the...
8 October 2025
New data, to be unveiled at the IPA Effectiveness Conference, shows that the short-term ROI of Influencer Marketing is comparable with all channel averages, while long-term multipliers of...
ITV's Katie Rawcliffe and Wonderhood Studios' Aidan McClure will explore how to brief and commission content that not only holds attention but genuinely entertains at the IPA Effectiveness Conference.
1 October 2025
For your opportunity to be at the forefront of cutting-edge discussions and insights from leading experts to boost your marketing effectiveness, join us for the IPA Effectiveness Conference 2025 on...
17 September 2025
Forty-four agencies have earned IPA Effectiveness Accreditation for demonstrating their commitment to business effectiveness and delivering commercial outcomes for clients, setting the industry...
9 September 2025
How effective is influencer marketing? Does it work in the short and long term? And what are the factors contributing to strong influencer campaigns?
3 September 2025
The new study, "Bridging the Trust Gap", from the IPA and Financial Times, has found that trust is a core strategic asset that directly drives profit, customer acquisition, brand strength, and...
10 July 2025
New industry research outlines a growth framework for early-stage businesses, challenging the traditional start-up mindset that prioritises short-term sales over long-term brand value.
17 June 2025
As the new Chair of the IPA Effectiveness Leadership Group, Cressida will coordinate the expert Client and Industry Advisors on the IPA Effectiveness Leadership Group to shape the overall direction...
7 May 2025
Karen Martin's agenda as IPA President will revitalise UK advertising and celebrate the immense value creativity brings to business success, the economy and British culture.
31 March 2025
The IPA Effectiveness Accreditation programme recognises agencies that integrate business effectiveness into their core culture.
6 March 2025
The book contains full versions of the Gold-winning Guinness, Laithwaites, McCain, Specsavers and Yorkshire Tea case studies, as well as summaries of a further 22 Silver and Bronze-winning papers.
27 February 2025
According to a new report, 'Making effectiveness work', marketers should feel bullish about the approaches they have at their disposal to demonstrate value and very optimistic about measuring ad...
9 October 2024
The new IPA report 'Building an Effectiveness Culture in Agencies' provides evidence that proves the commercial benefits to agencies of embedding an effectiveness roadmap into their agency working,...
Creative consistency is key to building stronger brands, according to new research from System1, the Creative Effectiveness Platform, with data from the IPA’s Effectiveness Databank.
Five Gold, seven Silver and 16 Bronze prizes, along with nine Special Prizes, were awarded to companies from the UK, USA, Australia and New Zealand across Not-for-profit, Global, Regional and...
7 October 2024
adam&eveDDB took home seven total prizes at the IPA Effectiveness Awards 2024 including the Grand Prix, The Channon Prize for Best New Learning and the Prize for Best Small Budget.
AMV BBDO changed perceptions of Guinness and brought the brand to a new audience, leading them to become the best-selling pint in the UK for the first time.
adam&eveDDB rebuilt the McCain brand over nine years by celebrating the joyful reality of family teatime, which delivered a 56% increase in sales value and a profit ROI of £1.48 per £1 invested.
The 48 single and 31 joint case studies represent over £6bn of marketing spend from brands and span local, regional and global marketing communications from seven different markets around the world...
23 May 2024
'Marketing is an investment', the IPA's new publication written by former City analyst Ian Whittaker, Founder and Managing Director of Liberty Sky Advisors consultancy, examines why marketing...
25 January 2024
Econometrics has new relevance right now for those wanting to make marketing more accountable, more effective and more profitable, according to a new IPA publication, Econometrics and the C-suite.
10 October 2023
Investment analysts fundamentally believe that brand strength is critical to a firm’s success, according to new research by IPA/Brand Finance.
NatWest Group CMO Margaret Jobling has heralded the 30 agencies gaining IPA Effectiveness Accreditation as “paragons of excellence” who “set the benchmark for the industry” while announcing the...
14 September 2023
Creative strategist turned business director and agency founder Laurence Green will lead the pioneering IPA Effectiveness Pillar.
30 May 2023
The IPA-led cross-industry initiative EffWorks has published four free reports that detail the blunt truths facing the ad industry and set out smarter strategies to help the business weather these...
13 October 2022
Eight Gold, seven Silver and 13 Bronze prizes, along with 10 Special Prizes, were awarded to companies from the UK, USA, Australia, Canada and Chile across Not-for-profit and Global, Regional and...
10 October 2022
OMD Group has been awarded the prestigious title of Effectiveness Network of the Year at the 2022 IPA Effectiveness Awards after winning three highly coveted Awards. The group took home one Gold,...
adam&eveDDB were awarded the prestigious President’s Prize for Behavioural Change at the IPA Effectiveness Awards 2022 for driving the consumption of nearly 1bn extra portions of vegetables for ITV...
VCCP has been awarded the advertising industry’s top accolade, the prestigious IPA Effectiveness Awards Grand Prix at this evening’s gala ceremony (Monday 10 October), for rebuilding Cadbury’s...
Dedicated approach to marketing effectiveness works, reveals IPA year-on-year data from cross-industry IPA Marketing Effectiveness Roadmap report.
22 September 2022
