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Six effective marketing trends

In association with the IPA, WARC has released an insights report examining effective marketing trends following an analysis of the winning case studies from the 2020 IPA Effectiveness Awards.

  • Published

    4 February 2021

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Take the Effectiveness Escape Room challenge....

Use your knowledge of the 2020 IPA Effectiveness Awards to make it out of the locked room.

  • Published

    23 December 2020

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IPA publishes Advertising Works 25

Advertising Works 25 includes full versions of the five Gold-winning case studies from the 2020 IPA Effectiveness Awards.

  • Published

    3 December 2020

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Industry heavyweights behind new Advanced Certificate in Effectiveness

Leading experts in marketing effectiveness, including Richard Shotton and Tom Roach, have helped the IPA develop a brand new effectiveness qualification, the Advanced Certificate in Effectiveness,...

  • Published

    20 October 2020

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New research reveals key to growing market share with online video

Orlando Wood's Achtung! builds on the lessons from his seminal 2019 book, Lemon, and demonstrates how they apply to online video.

  • Published

    15 October 2020

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Binet presents fast, cheap, predictive Share of Search metric

Effectiveness guru Les Binet presented a new Share of Search metric to help track the health and potential wealth of brands and advertising at the IPA-led EffWorks Global 2020 Conference.

  • Published

    14 October 2020

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New IPA report reveals formula to maximise value of Customer Experience

A new IPA report investigates the complexities and tensions surrounding Customer Experience to provide a four-step framework and a new formula to unlock the value of this significant area.

  • Published

    14 October 2020

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Audi awarded for Dedication to Effectiveness at IPA Awards

Audi was awarded the Simon Broadbent Prize for Best Dedication to Effectiveness at the 2020 IPA Effectiveness Awards, for its continued success and commitment to effectiveness and evaluation.

  • Published

    12 October 2020

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MullenLowe Group named Effectiveness Network of Year at IPA Awards

MullenLowe Group was named Effectiveness Network of the Year at the 2020 IPA Effectiveness Awards, picking up the coveted prize after winning three Awards.

  • Published

    12 October 2020

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Cossette wins President’s Prize at IPA Effectiveness Awards for SickKids fundraising

Cossette was awarded the prestigious President’s Prize for creating a new blueprint for 21st Century fundraising for the Toronto Hospital for Sick Children (SickKids).

  • Published

    12 October 2020

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BBH and MediaCom bag IPA Effectiveness Awards Grand Prix for Tesco

BBH and MediaCom were awarded the advertising industry’s top accolade, the prestigious IPA Effectiveness Awards Grand Prix for transforming Tesco’s business and adding £4.3bn incremental revenue...

  • Published

    12 October 2020

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2020 IPA Effectiveness Awards winners announced

Congratulations to the winners of the 2020 IPA Effectiveness Awards, who were announced during a virtual awards celebration. Five gold, six silver and 14 bronze prizes, along with 10 special prizes...

  • Published

    12 October 2020

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Binet to investigate share of search at EffWorks Global 2020

Marketing effectiveness guru Les Binet will preview his latest research on the potential for search to predict market share, during next week’s EffWorks Global 2020.

  • Published

    7 October 2020

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IPA, AA and ISBA unite for unique industry event

RESET 2021 will look at how the industry can support the UK’s social and economic recovery, how it deals with the repercussions of COVID-19 and how it can deliver on the mission to rebuild public...

  • Published

    23 September 2020

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EffWorks 2020 – your essential Covid recovery plan

Tune into EffWorks Global 2020 from 12-16 October and give yourself the tools you will need to build your brand in a post-Covid world.

  • Published

    9 September 2020

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New IPA qualification to broaden adland’s Effectiveness horizons

The IPA has today (12 August) launched a brand new online qualification, the Effectiveness Essentials Certificate, in an effort to embed effectiveness into the fabric of our industry.

  • Published

    12 August 2020

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NHS England and Formula 1 among 2020 IPA Effectiveness Awards entries

NHS England, Formula 1 and Gousto are among 64 case studies to enter the 2020 IPA Effectiveness Awards.

  • Published

    10 June 2020

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IPA targets FT readers about advertising

A stark warning from the IPA in this week’s FT reminds the bosses UK plc of their role in making sure that they heed the learnings from past recessions about how they manage advertising spend going...

  • Published

    21 April 2020

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Peter Field’s seven lessons for advertising during a recession

‘How will we weather this downturn to emerge stronger?’ asks Peter Field.

  • Published

    7 April 2020

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IPA Effectiveness Awards entry deadline extended

The entry deadline has been extended until Tuesday 5 May due to the exceptional circumstances caused by the COVID-19 outbreak.

  • Published

    25 March 2020

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Hulbert to lead IPA Effectiveness Leadership Group

The Wunderman Thompson CEO will Chair the cross-industry group driving marketing effectiveness.

  • Published

    18 March 2020

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IPA unveils judging panel for IPA Effectiveness Awards

Client heavyweights and worldwide industry experts from brands including Samsung, Diageo, Burger King, Coca Cola, Jaguar Land Rover and Virgin Atlantic make up the IPA’s most international judging...

  • Published

    4 March 2020

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IPA and FT launch campaign to improve brand understanding

The campaign will help business leaders better understand brand building and focus more investment in long-term branding.

  • Published

    24 October 2019

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IPA publishes Lemon

A repair manual to reverse the crisis in creative effectiveness. Orlando Wood's new book breaks down why the advertising brain has turned sour.

  • Published

    15 October 2019

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IPA launches new effectiveness offering

New effectiveness initiatives are announced during EffWeek 2019, along with the launch of the IPA Effectiveness Awards 2020.

  • Published

    15 October 2019

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What’s made the advertising brain turn sour?

Orlando Wood's new publication, Lemon, explores the reasons behind advertising's crisis in creativity and how it can be reversed.

  • Published

    3 October 2019

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Join adland’s global effectiveness revolution

Don't miss your chance to hear the latest marketing effectiveness learnings at EffWeek 2019.

  • Published

    3 October 2019

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Unerman and Singh to head up Effectiveness Awards’ judging panel

Sue Unerman, Chief Transformation Officer at MediaCom, will be Convenor of Judges for the 2020 IPA Effectiveness Awards with Harjot Singh, Chief Strategy Officer, Europe & UK at McCann Worldgroup,...

  • Published

    18 September 2019

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FA’s Kelly Simmons MBE joins EffWeek line-up

The Football Association’s Kelly Simmons MBE, the film critic, broadcaster and musician Mark Kermode, and Habito’s CMO Abba Newbery are the latest names to sign up to the 2019 IPA EffWeek roster on...

  • Published

    17 September 2019

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Huawei, eBay and Eve join stellar EffWeek line-up

Brand and agency experts will dissect all things marketing effectiveness from 15-18 October.

  • Published

    4 September 2019

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Adidas, Deliveroo and Unilever join EffWeek line-up

Brand and agency experts will reimagine creativity and effectiveness at this year’s EffWeek, taking place from 15-18 October.

  • Published

    9 August 2019

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New IPA report reveals crisis in creative effectiveness

New research from one of the 'Godfathers of Effectiveness', Peter Field, reveals "award-winning creativity typically brings little or no effectiveness advantage".

  • Published

    19 June 2019