Nichola Elgie
IPA City Head for Newcastle & North East | Senior Account Director, Drummond Central
Nichola, named North East Marketer of the Year in 2021, is a Senior Account Director and Board Member at Drummond Central. This recognition stems from her impactful work with clients like Greggs, Prime Video, and KitKat. At Drummond Central, Nichola is instrumental in leading her team to deliver world-class, fame-driving work for both clients and the agency.
Her leadership has driven highly successful projects and client relationships, including the award-winning Greggs and PlayStation collaboration, lauded by GQ as the "coolest thing of the week" and a multiple award winner. Nichola also played a crucial role in the team behind the region's impactful Covid 'Thank You North East' campaign.
Over the past year, Nichola has been a leading force behind Drummond Central’s CPD Gold Accreditation, set up an internal team to better understand and explore all things AI, and played a key role across the agency in building and growing great client partnerships.
A proud North East native and seasoned marketeer, Nichola is a strong advocate for developing regional talent and passionately believes local agencies can and absolutely do produce world-class work.