Penny Took
IPA City Head for Birmingham and the Midlands | CEO, Mediaplus Connect
Penny Took is CEO of Mediaplus Connect, a media agency specialising in behavioural insights to create brand-connecting media that drives transformative results. She leads the Birmingham-based agency, part of Serviceplan Group’s House of Communication UK, helping emerging brands thrive in an increasingly competitive marketplace.
With over 40 years’ experience in the media industry, Penny brings a rare depth of perspective on both the challenges facing the sector and the unique opportunities within the regions. Her career began in theatre before moving into advertising.
A proud Brummie, Penny is a strong advocate for the Midlands’ rich and diverse talent pool. In her role as IPA City Head, she is committed to championing local agencies, strengthening regional connections, and raising the profile of the Midlands across the wider UK industry.