Samantha Smith
IPA City Head for Bristol, the South West & Wales | Managing Director, April Six (Mobility)
Sam has approaching 30 years’ experience in marketing and advertising. Originally client-side in financial services she made the switch to agency client services 20 years ago and has never looked back. The last five years as Managing Director of April Six (Mobility), in Bournemouth, part of The MISSION Group. Sam has great passion for amazing work, but her dedication lies in building long standing, successful client relationships. Both require her focus in ensuring the agency’s professional reputation by attracting the right talent and implementing an agency culture that enables the team to both flourish, reaching their individual aspirations and delivering and exceeding client expectations.