Head of Social and Strategy, Grey
A leading industry voice known for a unique perspective, Asad Shaykh is a global brand and cultural strategist with over two decades of experience building commercially successful, culturally influential brands including Coca-Cola, Pantene, Arla and UNIQLO. He spearheaded marketing for Pride in London's historic 2022 50th-anniversary event—its largest ever, with a 100%-queer-made campaign and the UK’s first LGBTQI+ 50p coin—and now serves as their Group Strategy Director. Currently Head of Social & Strategy at Grey London, Asad is a Campaign ‘40 over 40’ alumnus and on The Diversity Power List 2024.