Chief Strategy Officer, Born Social
Callum McCahon is Chief Strategy Officer at Born Social, where he helps global brands like Diageo, Ford, and Barclays adapt their marketing models for a social-first world. Over his decade at the agency, he’s become a leading voice on how brand building fundamentals evolve for modern platforms. His work has been featured in Campaign, WARC, and The Guardian, and he’s authored influential papers including The Social-First Brand and Brand Building on Social Media, shared on stages from Cannes Lions to TEDx.