Head of Strategy, DAVID
With over two decades of strategic leadership, Daniela leads and crafts culturally relevant strategies that unlock creative potential and drive measurable business growth for brands. Her expertise has guided strategies across global, regional, and local markets for clients, including Burger King, Mondelez, Unilever, The Coca-Cola Company, Danone, Faber-Castell, Nestlé, Kimberly-Clark, Toyota, Magazine Luiza and Claro.
Daniela joined DAVID Madrid in 2022, bringing her wealth of experience to the agency. Previously, during her six-year tenure as Head of Strategy at DAVID São Paulo, she was a key member of the leadership team playing a pivotal role in expanding the agency's business and reputation. Her contributions helped it become recognized as the most innovative agency in the Brazilian market, according to Agency Scope research.
Her career also includes significant roles at Ogilvy, Leo Burnett, and Thymus Consultancy.