Managing Director, december19
David Lucy is Managing Director of December19, an independent media agency where he has spent the past six years, the last three as MD. Having built his career across both investment and planning roles, he has guided December19 to industry effectiveness awards, including an IPA Effectiveness Award, and helped lead the agency to IPA Effectiveness Accreditations over the past four years. A core part of his mission is bringing rigorous measurement to brands and advertisers who have historically sat outside the effectiveness conversation.