CSO, GSD&M
Kate leads the strategy department at GSD&M — a group of thinkers, makers and “great question!”-askers. She spends most of her time with the Southwest Airlines, Corona, and White Castle teams building First & Only brands. She joined GSD&M from Expedia Group where she led global brand strategy and advertising for Vrbo and launched the brand in 17 countries. Prior to that, she helped open R/GA Austin, where she led strategy and helped make Crocs cool again and launched Fossil into the wearables space. After college, Kate also spent time in Austin’s start-up world before getting back to using the Advertising degree she earned from the University of Texas at Austin. Her work has been recognized by the Effies, Cannes Lions, ARF David Ogilvy awards, 4As Jay Chiats, Clios, and more.
When she’s not working, you can find her playing defense for her team in the Austin Women’s Soccer League, nose-deep in a good book, or planning her next trip.