Group CEO & Founder, Affinity
Luke is the Group CEO and founder of AFFINITY, consistently ranked among the world’s most effective agencies by WARC100. A trusted advisor to senior executives across business strategy, marketing, data and technology, he is focused on driving measurable growth. His work has won 80+ effectiveness awards, including multiple WARC Grand Prix, IPA Gold and multiple special awards, and has ranked in the WARC100 Effective Top 10 on four occasions. He is a Fellow at the University of Technology Sydney and a recipient of ADMA’s lifetime achievement award. A regular global speaker on marketing effectiveness, he challenges the industry to be more accountable and commercially driven.