Head of Strategy, MG OMD
Matt is Head of Strategy at MG OMD, where he has spent the past 18 years helping clients across a wide range of categories harness the longer and broader effects of communications to grow their businesses. A deep commitment to proving what works has made him one of the most decorated effectiveness practitioners in media, having authored multiple IPA Effectiveness Award-winning papers for brands including Specsavers, John Lewis, UK Government, Starbucks and LNER. He is passionate about the power of rigorous effectiveness thinking to raise the standard of the work our industry produces, and is honoured to bring that perspective to this year's judging panel.