CSO, BBH London
Will has been Chief Strategy Officer at BBH since 2020 after being Head of Strategy from 2015.
His team have consistently won top effectiveness awards for Tesco, Burger King and Paddy Power and he personally leads clients like Häagen-Dazs, Audi, Monzo, Ribena and Experian, as well as BBH's B2B and Health units.
Under his leadership he has earned several awards including, IPA's Effectiveness Agency of The Year 2018-2022, WARC’s Most Effective Agency in the UK and Europe 2022.
He has led on Audi to help create over £2bn of incremental revenue and returned the brand to no.1 on desire and technology perceptions. This won advertising’s most prestigious IPA Grand Prix award in 2018, Cannes Effectiveness prize in 2019 and IPA Gold for Long-Term Thinking in 2020.
Before BBH, Will worked at Anomaly and Digital Agency of the Decade, Dare, and studied Experimental Psychology at Bristol.