Founder & CEO, Tyedal Analytics
With over 15 years of experience in marketing analytics, Joe possesses a deep understanding of marketing effectiveness and its application across diverse global sectors. He has spearheaded large-scale measurement projects for Fortune 500 leaders in FMCG, automotive, retail, and e-commerce, delivering data-driven insights that optimize multi-million dollar budgets. Beyond consulting, Joe has a proven track record in developing proprietary modeling software and leading innovation teams to build advanced solutions for the modern data landscape.
In January 2025, Joe launched Tyedal Analytics to address the growing demand for brand in-housing capabilities. The firm sits at the intersection of data science, software, and AI, providing the tools and expertise necessary for brands to take full ownership of their marketing measurement. Ultimately, Tyedal gives brands the technical blueprint and strategic support they need to own their data and master their own marketing ROI.