Director of Measurement & Analytics, Whalar EMEA
Kate Barnham is Director of Measurement & Analytics at Whalar EMEA, the leading global Creator agency, and part of the Creator powerhouse The Whalar Group.
In her role, Kate helps clients understand the success of their work with Creators, the effectiveness of their investment in the Creator Economy and the value to their brand and business of partnering with Creators as part of their marketing strategy. Since joining Whalar in January 2023, Kate has been known for helping to bring together the art and the science of Creator marketing; applying the rigour of data to the creativity of the strategy, community and client teams.
With 15 years of experience in marketing analytics and advertising effectiveness, Kate has had the opportunity to experience a variety of different types of roles, from customer and loyalty analytics to data planning and strategic consultancy, to marketing science within both traditional and digital/social media. She is passionate about enabling brands to make actionable, data driven marketing decisions, and to better measure the effectiveness of marketing on their wider business goals.
Committed to helping brands to unlock further growth through Creators, Kate is constantly exploring new methodologies and technologies for measuring what really matters; Creators.