Lead Data Consultant, VML
Nic is a data strategy and marketing analytics expert with over 13 years of experience measuring the business impact of marketing investments and activations across digital channels.
His primary expertise lies in looking combining experimental design and advanced measurement techniques with unconventional datasets to understand what truly drives consumer behaviour.
His career spans a variety of strategy, analytics and data science roles across Nike, adam&eveDDB, and building sports media start-up Squawka from day one.
Currently he works at VML as a lead consultant helping clients understand the impact of their omni-channel marketing activations as well as developing cutting edge products such as LLM visibility tooling and synthetic data enrichment.