Head of Data Science and Measurement, T&P
Sarah Aggarwal leads Data Science and Measurement for T&P (WPP Agency) clients driving them to leverage Effectiveness work to push brand and revenue growth. Over her 8 year tenure in Media effectiveness she has worked with an array of global and UK client such as Electronic Arts, Diageo, Calven Klien, Britvic, Easyjet and Toyota. Before media effectiveness - Sarah served as an economics consultant leading government policy evaluations with robust econometric techniques. She has brought that rigour to marketing science and always strives to ensure transparency, accountability and business value in the work delivered.