Harry Davies
Head of Measurement and Analytics, Google
Harry leads the Measurement and Analytics team for Google in the UK. The team aims to use science to make every ad effective, they focus on marketing experiments, attribution modeling and connecting online and offline activities. He is also studying for a PhD looking into how businesses are using large data sets to improve their marketing effectiveness. He started his career in account planning and evaluation, working on campaigns for the UK Government - convincing people to stop doing things that they enjoyed and start doing things they didn't. He then moved to Google where he has had a range of roles working on marketing strategy and evaluation.