Mike Treharne

Mike has worked in research and insight roles on both client and agency side. He is currently Head of Insight at Leo Burnett London, with a focus on combining findings from social psychology and behavioural science with research methodologies to underpin the agency’s strategic outputs. He also leads Leo’s Effectiveness agenda, and has co-authored IPA Effectiveness papers for Daz (Silver, 2006) and McDonald’s (Gold, 2012).