Sara Jones
Director, Pearl Metrics
People are at the heart of business success, whether it’s your internal employees or your customers. During her career, Sara has helped organisations understand what levers they have to pull to impact their customers and their employees, and how their behaviour in turn impacts the business.
As an award winning Econometrician Sara has worked client side, in the creative world, in media agencies and now runs Pearl Metrics. Her client base spans a range of industries including E-Commerce, Retail and Telecoms.
Having won a significant number of IPA Effectiveness awards herself including the Charles Channon Prize, and having judged the awards back in 2008, she is looking forward to getting involved in these prestigious awards again.