Planning with JICMAIL in a multichannel world

Join JICMAIL at the IPA on 27th March (08:30 for a 09:30 start until 11am) to see industry experts demonstrate how JICMAIL provides new insights into how mail performs within a multichannel world. You will also hear new guidance on econometric best practice and see latest use cases from advertisers and agencies.

Keynote:

Richard Shotton, behavioural scientist and author, will explore how insight from JICMAIL can be used to unpick how and why mail drives consumer behaviour.

The full agenda:

  • 8.30am – Registration and refreshments
  • 9.30am – Welcome & Introduction – Mark Cross, Engagement Director, JICMAIL
  • 9.40am – Richard Shotton, Author and Behavioural Scientist, Keynote Speaker
  • 9.55am – IPA Touchpoints Demonstration, Simon Frazier, Research & Marketing Manager, IPA
  • 10.10am – Agency presentation
  • 10.25am – Econometrics analysis – Louise Cook, Holmes & Cook
  • 10.40am – Panel Debate ‘Unlocking value from JICMAIL’
  • 11.00am – Your chance to investigate JICMAIL data

Event details:

Title:    Planning with JICMAIL in a multichannel world
Date:   27th March 2019
Time:   8.30am for 9.30am start - 11am
Venue: IPA, 44 Belgrave Square, London, SW1X 8QS

Breakfast is provided.

If you would like to attend, please RSVP: sylvia@ipa.co.uk