Industry AI Resources

A practical resource centre to help agencies navigate the evolving landscape of AI

Here we have compiled resources to help you learn more about AI, understand how it can and can't be used, in addition to providing legal guidance to consider before fully embracing the technology.

Listen and Learn

Podcasts, blogs, research and training.

The killer robots are onto us

The killer robots are onto us

Agencies that use AI effectively will have a competitive edge over those that don’t. But what actually is AI? What can and can’t it do?

AI - Brand destroyer or brand builder?

AI - Brand destroyer or brand builder?

IPA President Josh Krichefksi hosts a debate on AI – is AI the future for cementing consumers’ loyalty to brands?

AI vs Agency - Can AI really take our jobs?

AI vs Agency - Can AI really take our jobs?

The Behaviours Agency took part in a Channel 4 series looking at how AI could impact different industries.

Attitudes towards future AI engagement

Attitudes towards future AI engagement

An IPA Insight Pulse Poll of 2,000 people into the ethics, expectations and etiquette of using AI.

Elements of AI training course

Elements of AI training course

Find out what AI is, what can and can’t be done with AI, and how to start creating AI methods. A free course created by MinnaLearn and the University of Helsinki.

Legal and Guidance Notes

The IPA Legal Department helps member agencies understand the legal and regulatory requirements around using Generative AI and regularly releases legal and guidance notes on that topic.

Industry principles for use of generative AI

Industry principles for use of generative AI

The IPA and ISBA have announced twelve guiding principles for agencies and advertisers on the use of generative AI in advertising.

Tips for agencies on using generative AI

Tips for agencies on using generative AI

Some tips for agencies to consider with regards to generative AI, including developing their own internal policies on AI usage.

AI: Creative content - the legal stuff

AI: Creative content - the legal stuff

Please refer to our legal note that will help you understand and manage the legal risks before fully embracing the new tech for creative content.

Talent contracts and AI clauses

Talent contracts and AI clauses

Understandably, talent are concerned that AI might be used to replace their performances, please refer to our legal note.

IPA liability and indemnity guidance for agencies on generative AI use

IPA liability and indemnity guidance for agencies on generative AI use

A breakdown of the risks for agencies and advertisers when using generative AI tools in the creation of ads.

AI Pack

AI Pack

AI checklist for agencies, generative artificial intelligence in the workplace policy, guidance on client contract clauses for AI use.