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Looking for a credible source of successful commercial creativity? IPA Case Studies are unique. Read, watch and learn from more than 1,500 cases

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IPA Effectiveness Awards

SickKids vs. Conventional fundraising

SickKids vs. Conventional fundraising
  • Agency

    Cossette

  • Client

    SickKids Foundation

  • Brand

    SickKids

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Volvo: A defiantly Human success story

Volvo: A defiantly Human success story
  • Agency

    Grey London, Mindshare

  • Client

    Volvo Cars UK

  • Brand

    Volvo

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Cotswold Co: A leap beyond optimisation

Cotswold Co: A leap beyond optimisation
  • Agency

    Creature

  • Client

    Cotswold Co.

  • Brand

    Cotswold Co.

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Libresse: A messy business

Libresse: A messy business
  • Agency

    AMV BBDO

  • Client

    Essity FemCare

  • Brand

    Libresse

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

WaterAid: A partnership that has saved five million children’s lives and built a new model for fundraising

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Aldi 2010-2019: How taking an alternative path took Aldi from shame to pride

Aldi 2010-2019: How taking an alternative path took Aldi from shame to pride
  • Agency

    McCann Manchester, Gain Theory

  • Client

    Aldi UK

  • Brand

    Aldi UK

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Building a brand fit for the biggest decision of your life: Made in the Royal Navy

Building a brand fit for the biggest decision of your life: Made in the Royal Navy
  • Agency

    ENGINE, Wavemaker London

  • Client

    Royal Navy

  • Brand

    Royal Navy

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Burger King UK: Go Whopper or Go Home

Burger King UK: Go Whopper or Go Home
  • Agency

    BBH

  • Client

    Burger King UK

  • Brand

    Burger King UK

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Smart Energy GB: Getting to yes: How we got more people to say “yes” to a smart meter

Smart Energy GB: Getting to yes: How we got more people to say “yes” to a smart meter
  • Agency

    AMV BBDO

  • Client

    Smart Energy GB

  • Brand

    Smart Energy GB

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

From running shops to serving customers: The Tesco turnaround story

From running shops to serving customers: The Tesco turnaround story
  • Agency

    BBH, MediaCom

  • Client

    Tesco

  • Brand

    Tesco

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

From Sudocrem to super-crem

From Sudocrem to super-crem
  • Agency

    McCann Health, Teva Pharmaceuticals

  • Client

    Teva Pharmaceuticals

  • Brand

    Sudocrem

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Baileys: From forgotten icon to global treat

Baileys: From forgotten icon to global treat
  • Agency

    Mother, Carat

  • Client

    Diageo

  • Brand

    Baileys

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Which?: From kettle reviews to fake news

Which?: From kettle reviews to fake news
  • Agency

    Grey London

  • Client

    Which?

  • Brand

    Which?

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

PPI Deadline: Billions to millions

PPI Deadline: Billions to millions
  • Agency

    M&C Saatchi, Manning Gottlieb OMD

  • Client

    Financial Conduct Authority

  • Brand

    PPI Deadline

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

The Campaign Against Living Miserably: Breaking the silence: How an image, not an ad transformed the way the UK treats male suicide

The Campaign Against Living Miserably: Breaking the silence: How an image, not an ad transformed the way the UK treats male suicide
  • Agency

    adam&eveDDB

  • Client

    The Campaign Against Living Miserably

  • Brand

    The Campaign Against Living Miserably

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

From instant gratification to lasting national pride: The big change that built a more lucrative love for National Trust for Scotland

From instant gratification to lasting national pride: The big change that built a more lucrative love for National Trust for Scotland
  • Agency

    Frame Agency Ltd

  • Client

    National Trust for Scotland

  • Brand

    National Trust for Scotland

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Brighthouse Financial: Building a new marketing machine

Brighthouse Financial: Building a new marketing machine
  • Agency

    BBH New York

  • Client

    Brighthouse Financial

  • Brand

    Brighthouse Financial

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

For more O in your life: How O2 got back to growth in Germany

For more O in your life: How O2 got back to growth in Germany
  • Agency

    BBDO Group Germany, Telefónica Germany

  • Client

    Telefónica Germany

  • Brand

    O2

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Blueprint for a fast start: How making our own rules gave Haig Club one of the fastest starts for a new whisky brand in thirty years

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Anusol, Bum's The Word: How a market leader behaved like a challenger to tackle a sore subject

Anusol, Bum's The Word: How a market leader behaved like a challenger to tackle a sore subject
  • Agency

    MSQ Partners

  • Client

    Church & Dwight

  • Brand

    Anusol

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

bwin: How we went long and bet on brand for the 2018 World Cup

bwin: How we went long and bet on brand for the 2018 World Cup
  • Agency

    BBH

  • Client

    GVC

  • Brand

    bwin

  • Date

    2020

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

ITV & Veg Power: Eat Them to Defeat Them: How making veg the bad guy did a load of good

ITV & Veg Power: Eat Them to Defeat Them: How making veg the bad guy did a load of good
  • Agency

    adam&eveDDB, Goodstuff Communications

  • Client

    ITV & Veg Power

  • Brand

    ITV & Veg Power

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Central Coast: Building a big billion dollar tourism brand through “Little Adventures”

Central Coast: Building a big billion dollar tourism brand through “Little Adventures”
  • Agency

    AFFINITY

  • Client

    Tourism Central Coast

  • Brand

    Central Coast

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

John Frieda: Frizz Ease Weightless Wonder: Challenging haircare scepticism with breakthrough innovation

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Hollyoaks: How to dispel the myth that young people don't watch TV any more

Hollyoaks: How to dispel the myth that young people don't watch TV any more
  • Agency

    OMD UK, Channel 4

  • Client

    Channel 4

  • Brand

    Hollyoaks

  • Date

    2020

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Five work famously for Great Western Railway

Five work famously for Great Western Railway
  • Agency

    adam&eveDDB

  • Client

    Great Western Railway

  • Brand

    Great Western Railway

  • Date

    2020

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

How a return to purpose helped Confused.com reclaim its place amongst the comparison giants

How a return to purpose helped Confused.com reclaim its place amongst the comparison giants
  • Agency

    Karmarama, PHD Media, Ebiquity

  • Client

    Confused.com

  • Brand

    Confused.com

  • Date

    2020

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Guinness Made of More 2012-2019: Consistency x creativity

Guinness Made of More 2012-2019: Consistency x creativity
  • Agency

    AMV BBDO

  • Client

    Diageo

  • Brand

    Guinness

  • Date

    2020

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

How Aldi re-energised an existing advertising concept to re-ignite growth

How Aldi re-energised an existing advertising concept to re-ignite growth
  • Agency

    McCann Manchester

  • Client

    Aldi Ireland

  • Brand

    Aldi Ireland

  • Date

    2020

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Barclaycard: How creating value beyond price drove results beyond expectation

Barclaycard: How creating value beyond price drove results beyond expectation
  • Agency

    OMD UK, Barclaycard

  • Client

    Barclaycard

  • Brand

    Barclaycard

  • Date

    2020

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

How uniting with a common purpose helped L’Oréal Paris UK and The Prince’s Trust unlock the value of young people’s self-worth

How uniting with a common purpose helped L’Oréal Paris UK and The Prince’s Trust unlock the value of young people’s self-worth
  • Agency

    McCann London, L'Oréal

  • Client

    L’Oréal Group

  • Brand

    L’Oréal Paris UK

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

John Lewis: An amazing decade

John Lewis: An amazing decade
  • Agency

    adam&eveDDB, Manning Gottlieb OMD

  • Client

    John Lewis & Partners

  • Brand

    John Lewis & Partners

  • Date

    2020

Non Members: £50
Members: £25

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