Case studies

Looking for a credible source of successful commercial creativity? IPA Case Studies are unique. Read, watch and learn from more than 1,500 cases

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IPA Effectiveness Awards

SickKids vs. Conventional fundraising

SickKids vs. Conventional fundraising
  • Agency

    Cossette

  • Client

    SickKids Foundation

  • Brand

    SickKids

  • Date

    2020

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

KFC: Michelin Impossible: How an Aussie underdog took on the food establishment

KFC: Michelin Impossible: How an Aussie underdog took on the food establishment
  • Agency

    Ogilvy Australia

  • Client

    KFC Australia

  • Brand

    KFC

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Gordon's Gin: Legacy brand turned challenger: Doubling the size of a legacy brand by thinking like a challenger

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Guinness Made of More 2012-2019: Consistency x creativity

Guinness Made of More 2012-2019: Consistency x creativity
  • Agency

    AMV BBDO

  • Client

    Diageo

  • Brand

    Guinness

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Taking Heineken 0.0 to the parts other beers cannot reach

Taking Heineken 0.0 to the parts other beers cannot reach
  • Agency

    Heineken, Publicis Italy, Starcom NL

  • Client

    Heineken

  • Brand

    Heineken 0.0

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

How Heinz [Seriously] Good Mayonnaise overcame the 'difficult second stage of launch' syndrome

How Heinz [Seriously] Good Mayonnaise overcame the 'difficult second stage of launch' syndrome
  • Agency

    BBH

  • Client

    Kraft Heinz

  • Brand

    Heinz [Seriously] Good Mayonnaise

  • Date

    2020

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

John Lewis: An amazing decade

John Lewis: An amazing decade
  • Agency

    adam&eveDDB, Manning Gottlieb OMD

  • Client

    John Lewis & Partners

  • Brand

    John Lewis & Partners

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Lloyds Bank:The power of Pure Brand

Lloyds Bank:The power of Pure Brand
  • Agency

    adam&eveDDB, MediaCom

  • Client

    Lloyds Banking Group

  • Brand

    Lloyds Bank

  • Date

    2020

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Building a brand fit for the biggest decision of your life: Made in the Royal Navy

Building a brand fit for the biggest decision of your life: Made in the Royal Navy
  • Agency

    ENGINE, Wavemaker London

  • Client

    Royal Navy

  • Brand

    Royal Navy

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Rescuing Tango from a Sticky Situation

Rescuing Tango from a Sticky Situation
  • Agency

    VCCP

  • Client

    Britvic

  • Brand

    Tango

  • Date

    2020

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

From running shops to serving customers: The Tesco turnaround story

From running shops to serving customers: The Tesco turnaround story
  • Agency

    BBH, MediaCom

  • Client

    Tesco

  • Brand

    Tesco

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

The Campaign Against Living Miserably: Breaking the silence: How an image, not an ad transformed the way the UK treats male suicide

The Campaign Against Living Miserably: Breaking the silence: How an image, not an ad transformed the way the UK treats male suicide
  • Agency

    adam&eveDDB

  • Client

    The Campaign Against Living Miserably

  • Brand

    The Campaign Against Living Miserably

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Truth Project: Making the unspeakable speakable

Truth Project: Making the unspeakable speakable
  • Agency

    MullenLowe London, Bray Leino

  • Client

    Independent Inquiry into Childhood Sexual Abuse (IICSA)

  • Brand

    Truth Project

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Volvo: A defiantly Human success story

Volvo: A defiantly Human success story
  • Agency

    Grey London, Mindshare

  • Client

    Volvo Cars UK

  • Brand

    Volvo

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Stirring souls and selling bowls the wagamama way, through the secret power of cinema

Stirring souls and selling bowls the wagamama way, through the secret power of cinema
  • Agency

    MullenLowe London, the7stars

  • Client

    wagamama

  • Brand

    wagamama

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

WaterAid: A partnership that has saved five million children’s lives and built a new model for fundraising

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Diageo portfolio: Marketing Catalyst: Creating a culture of marketing effectiveness

Diageo portfolio: Marketing Catalyst: Creating a culture of marketing effectiveness
  • Agency

    Diageo

  • Client

    Diageo

  • Brand

    Diageo portfolio

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

How Aldi re-energised an existing advertising concept to re-ignite growth

How Aldi re-energised an existing advertising concept to re-ignite growth
  • Agency

    McCann Manchester

  • Client

    Aldi Ireland

  • Brand

    Aldi Ireland

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Five work famously for Great Western Railway

Five work famously for Great Western Railway
  • Agency

    adam&eveDDB

  • Client

    Great Western Railway

  • Brand

    Great Western Railway

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

How a return to purpose helped Confused.com reclaim its place amongst the comparison giants

How a return to purpose helped Confused.com reclaim its place amongst the comparison giants
  • Agency

    Karmarama, PHD Media, Ebiquity

  • Client

    Confused.com

  • Brand

    Confused.com

  • Date

    2020

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Hollyoaks: How to dispel the myth that young people don't watch TV any more

Hollyoaks: How to dispel the myth that young people don't watch TV any more
  • Agency

    OMD UK, Channel 4

  • Client

    Channel 4

  • Brand

    Hollyoaks

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Blueprint for a fast start: How making our own rules gave Haig Club one of the fastest starts for a new whisky brand in thirty years

Non Members: £50
Members: £25

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IPA Effectiveness Awards

Omtanke and rethinking Volvo

Omtanke and rethinking Volvo
  • Agency

    whiteGREY

  • Client

    Volvo Cars

  • Brand

    Volvo

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

bwin: How we went long and bet on brand for the 2018 World Cup

bwin: How we went long and bet on brand for the 2018 World Cup
  • Agency

    BBH

  • Client

    GVC

  • Brand

    bwin

  • Date

    2020

Non Members: £50
Members: £25

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IPA Effectiveness Awards

From instant gratification to lasting national pride: The big change that built a more lucrative love for National Trust for Scotland

From instant gratification to lasting national pride: The big change that built a more lucrative love for National Trust for Scotland
  • Agency

    Frame Agency Ltd

  • Client

    National Trust for Scotland

  • Brand

    National Trust for Scotland

  • Date

    2020

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Anusol, Bum's The Word: How a market leader behaved like a challenger to tackle a sore subject

Anusol, Bum's The Word: How a market leader behaved like a challenger to tackle a sore subject
  • Agency

    MSQ Partners

  • Client

    Church & Dwight

  • Brand

    Anusol

  • Date

    2020

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

We are the NHS

We are the NHS
  • Agency

    MullenLowe London, MullenLowe Open, Mediahub UK

  • Client

    NHS

  • Brand

    NHS England

  • Date

    2020

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

From Sudocrem to super-crem

From Sudocrem to super-crem
  • Agency

    McCann Health, Teva Pharmaceuticals

  • Client

    Teva Pharmaceuticals

  • Brand

    Sudocrem

  • Date

    2020

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

For more O in your life: How O2 got back to growth in Germany

For more O in your life: How O2 got back to growth in Germany
  • Agency

    BBDO Group Germany, Telefónica Germany

  • Client

    Telefónica Germany

  • Brand

    O2

  • Date

    2020

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Outside the box: How we served up success for Gousto

Outside the box: How we served up success for Gousto
  • Agency

    the7stars

  • Client

    Gousto

  • Brand

    Gousto

  • Date

    2020

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

The return of the Captain: How reinventing an icon grew Birds Eye Fish Fingers

The return of the Captain: How reinventing an icon grew Birds Eye Fish Fingers
  • Agency

    Zenith, Grey London

  • Client

    Nomad Foods

  • Brand

    Birds Eye

  • Date

    2020

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Sambito: #NatureRepresented

Sambito: #NatureRepresented
  • Agency

    Grey London

  • Client

    Soluciones Ambientales Totales

  • Brand

    Sambito S.A

  • Date

    2020

Non Members: £50
Members: £25

More Details