Case studies

Looking for a credible source of successful commercial creativity? IPA Case Studies are unique. Read, watch and learn from more than 1,500 cases

hero image

Filters

Invalid date End date is lower then start date
Invalid date Start date is bigger then end date

Results 1529

Order by -

IPA Effectiveness Awards

Abbey National Open Bondshares: The launch of Abbey National Open Bondshares

Abbey National Open Bondshares: The launch of Abbey National Open Bondshares
  • Client

    Abbey National Building Society

  • Brand

    Abbey National Open Bondshares

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

All Clear Shampoo: The case for All Clear Shampoo

All Clear Shampoo: The case for All Clear Shampoo
  • Agency

    J. Walter Thompson

  • Client

    Elida Gibbs

  • Brand

    All Clear Shampoo

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

BUPA: Four crucial and successful years

BUPA: Four crucial and successful years
  • Client

    Bupa

  • Brand

    BUPA

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Campari: An evaluation of the effectiveness of the current Campari campaign

Campari: An evaluation of the effectiveness of the current Campari campaign
  • Agency

    J. Walter Thompson

  • Client

    Findlater Matta

  • Brand

    Campari

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

BFI: The British Film Institute and advertising effectiveness

BFI: The British Film Institute and advertising effectiveness
  • Agency

    Ogilvy

  • Client

    British Film Institute

  • Brand

    BFI

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Country Life Butter: A study in advertising effectiveness

Country Life Butter: A study in advertising effectiveness
  • Agency

    Publicis

  • Client

    English Butter Marketing Company

  • Brand

    Country Life Butter

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Dynatron Music Suite: A new concept

Dynatron Music Suite: A new concept
  • Client

    Dynatron Radio Ltd

  • Brand

    Dynatron Music Suite

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Dream Topping: Relaunch of a major dessert brand

Dream Topping: Relaunch of a major dessert brand
  • Agency

    Grey London

  • Client

    General Foods

  • Brand

    Dream Topping

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Dunlop Floor Tiles: Dunlop Floor Maker Carpet Tiles

Dunlop Floor Tiles: Dunlop Floor Maker Carpet Tiles
  • Client

    Dunlop Slazenger Int

  • Brand

    Dunlop Floor Tiles

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Ferranti CETEC: advertising high technology effectively

Ferranti CETEC: advertising high technology effectively
  • Client

    Ferranti

  • Brand

    Ferranti CETEC

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Cheese: The effective use of advertising to increase cheese consumption

Cheese: The effective use of advertising to increase cheese consumption
  • Agency

    McCann London

  • Client

    Cheese Information Service

  • Brand

    Cheese

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Ellerman Sunflight: Summer package tour

Ellerman Sunflight: Summer package tour
  • Agency

    Grey London

  • Client

    Ellerman Travel & Leisure

  • Brand

    Ellerman Sunflight

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Cointreau

Cointreau
  • Agency

    adam&eveDDB

  • Client

    Remy And Associates (UK)

  • Brand

    Cointreau

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Cornetto: Introducing a big brand

Cornetto: Introducing a big brand
  • Agency

    MullenLowe London

  • Client

    Bird's Eye Walls

  • Brand

    Cornetto

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Croft Original: Jeeves and Wooster campaign

Croft Original: Jeeves and Wooster campaign
  • Agency

    Y&R London

  • Client

    IDV UK

  • Brand

    Croft Original

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Dairy Box: An advertising and packaging relaunch

Dairy Box: An advertising and packaging relaunch
  • Agency

    J. Walter Thompson

  • Client

    Nestle

  • Brand

    Dairy Box

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Deep Clean Denture Cleaner: The effects of television advertising on the launch of Deep Clean

Deep Clean Denture Cleaner: The effects of television advertising on the launch of Deep Clean
  • Client

    Reckitt Household And Toiletry Products

  • Brand

    Deep Clean Denture Cleaner

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Day Nurse Cold Treatment: The effect of advertising in the launch of Day Nurse

Day Nurse Cold Treatment: The effect of advertising in the launch of Day Nurse
  • Agency

    McCann Manchester

  • Client

    Warner Lambert

  • Brand

    Day Nurse Cold Treatment

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Dettol: A case history

Dettol: A case history
  • Client

    Reckitt & Colman Pharmaceutical Division

  • Brand

    Dettol

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Heinz Coleslaw: Heinz Coleslaw launch

Heinz Coleslaw: Heinz Coleslaw launch
  • Agency

    adam&eveDDB

  • Client

    Heinz

  • Brand

    Heinz Coleslaw

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Kellogg's Rice Krispies: The effect of a new creative execution

Kellogg's Rice Krispies: The effect of a new creative execution
  • Agency

    J. Walter Thompson

  • Client

    The Kellogg Company Of GB Ltd

  • Brand

    Kellogg's Rice Krispies

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Lilt: A case history

Lilt: A case history
  • Agency

    MullenLowe London

  • Client

    Coca Cola Export

  • Brand

    Lilt

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Lion Bar: The launch of Lion Bar

Lion Bar: The launch of Lion Bar
  • Agency

    J. Walter Thompson

  • Client

    Rowntree

  • Brand

    Lion Bar

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Findus Crispy Pancakes: The effectiveness of Findus Crispy Pancake advertising

Findus Crispy Pancakes: The effectiveness of Findus Crispy Pancake advertising
  • Agency

    J. Walter Thompson

  • Client

    Findus

  • Brand

    Findus Crispy Pancakes

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Hoechst UK: Development of effective economic corporate advertising

Hoechst UK: Development of effective economic corporate advertising
  • Agency

    MullenLowe London

  • Client

    Hoechst

  • Brand

    Hoechst UK

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Kays Catalogue: A Kays history

Kays Catalogue: A Kays history
  • Agency

    Saatchi & Saatchi

  • Client

    Kays

  • Brand

    Kays Catalogue

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Ford Fiesta: Fiesta launch

Ford Fiesta: Fiesta launch
  • Agency

    Ogilvy

  • Client

    Ford Motor Co

  • Brand

    Ford Fiesta

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

ICI: ICI corporate advertising

ICI: ICI corporate advertising
  • Agency

    Ogilvy

  • Client

    ICI

  • Brand

    ICI

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Kellogg's Cornflakes: Adding the value to the brand

Kellogg's Cornflakes: Adding the value to the brand
  • Agency

    J. Walter Thompson

  • Client

    The Kellogg Company Of GB Ltd

  • Brand

    Kellogg's Cornflakes

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Lea & Perrins Worcestershire Sauce

Lea & Perrins Worcestershire Sauce
  • Agency

    Ogilvy

  • Client

    HP Foods Limited

  • Brand

    Lea & Perrins Worcestershire Sauce

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Krona Margarine: How advertising helped make Krona a brand leader

Krona Margarine: How advertising helped make Krona a brand leader
  • Agency

    adam&eveDDB

  • Client

    Van Den Bergh Foods

  • Brand

    Krona Margarine

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Listerine; Listermint - The role of advertising for Listerine and Listermint in the development of the mouthwash market

Listerine; Listermint - The role of advertising for Listerine and Listermint in the development of the mouthwash market
  • Agency

    J. Walter Thompson

  • Client

    Warner Lambert

  • Brand

    Listerine; Listermint

  • Date

    1980

Non Members: £50
Members: £25

More Details