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Looking for a credible source of successful commercial creativity? IPA Case Studies are unique. Read, watch and learn from more than 1,500 cases

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IPA Effectiveness Awards

Whitegates Estate Agents: A regional success story

Whitegates Estate Agents: A regional success story
  • Agency

    TBWA\Manchester

  • Client

    Whitegates

  • Brand

    Whitegates Estate Agents

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Krona Margarine: How advertising helped make Krona a brand leader

Krona Margarine: How advertising helped make Krona a brand leader
  • Agency

    adam&eveDDB

  • Client

    Van Den Bergh Foods

  • Brand

    Krona Margarine

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Halifax Building Society: Convertible Term Shares

Halifax Building Society: Convertible Term Shares
  • Client

    Halifax Building Society

  • Brand

    Halifax Building Society

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Yeoman Pie Fillings

Yeoman Pie Fillings
  • Agency

    Saatchi & Saatchi

  • Client

    Dornay Foods (Mars)

  • Brand

    Yeoman Pie Fillings

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Tea: The campaign for generic advertising of tea

Tea: The campaign for generic advertising of tea
  • Client

    UK Tea Council

  • Brand

    Tea

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Sunblest: SunBran

Sunblest: SunBran
  • Client

    Sunblest

  • Brand

    Sunblest

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Kellogg's Cornflakes: Adding the value to the brand

Kellogg's Cornflakes: Adding the value to the brand
  • Agency

    J. Walter Thompson

  • Client

    The Kellogg Company Of GB Ltd

  • Brand

    Kellogg's Cornflakes

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Kellogg's Rice Krispies: The effect of a new creative execution

Kellogg's Rice Krispies: The effect of a new creative execution
  • Agency

    J. Walter Thompson

  • Client

    The Kellogg Company Of GB Ltd

  • Brand

    Kellogg's Rice Krispies

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Shloer: Increase in sales as a result of a media change

Shloer: Increase in sales as a result of a media change
  • Agency

    J. Walter Thompson

  • Client

    Beecham Foods

  • Brand

    Shloer

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Tesco: Checkout at Tesco

Tesco: Checkout at Tesco
  • Agency

    McCann London

  • Client

    Tesco Stores (Holdings)

  • Brand

    Tesco

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Rank Hovis McDougall Foods: McDougall's Saucy Sponge

Rank Hovis McDougall Foods: McDougall's Saucy Sponge
  • Agency

    J. Walter Thompson

  • Client

    Rank Hovis McDougall

  • Brand

    Rank Hovis McDougall Foods

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Listerine; Listermint - The role of advertising for Listerine and Listermint in the development of the mouthwash market

Listerine; Listermint - The role of advertising for Listerine and Listermint in the development of the mouthwash market
  • Agency

    J. Walter Thompson

  • Client

    Warner Lambert

  • Brand

    Listerine; Listermint

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Triumph Dolomite: Test drive campaign

Triumph Dolomite: Test drive campaign
  • Agency

    Saatchi & Saatchi

  • Client

    British Leyland

  • Brand

    Triumph Dolomite

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Ferranti CETEC: advertising high technology effectively

Ferranti CETEC: advertising high technology effectively
  • Client

    Ferranti

  • Brand

    Ferranti CETEC

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Dettol: A case history

Dettol: A case history
  • Client

    Reckitt & Colman Pharmaceutical Division

  • Brand

    Dettol

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Deep Clean Denture Cleaner: The effects of television advertising on the launch of Deep Clean

Deep Clean Denture Cleaner: The effects of television advertising on the launch of Deep Clean
  • Client

    Reckitt Household And Toiletry Products

  • Brand

    Deep Clean Denture Cleaner

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

BUPA: Four crucial and successful years

BUPA: Four crucial and successful years
  • Client

    Bupa

  • Brand

    BUPA

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Day Nurse Cold Treatment: The effect of advertising in the launch of Day Nurse

Day Nurse Cold Treatment: The effect of advertising in the launch of Day Nurse
  • Agency

    McCann Manchester

  • Client

    Warner Lambert

  • Brand

    Day Nurse Cold Treatment

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Abbey National Open Bondshares: The launch of Abbey National Open Bondshares

Abbey National Open Bondshares: The launch of Abbey National Open Bondshares
  • Client

    Abbey National Building Society

  • Brand

    Abbey National Open Bondshares

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Levi Strauss: Advertising in the UK

Levi Strauss: Advertising in the UK
  • Agency

    McCann London

  • Client

    Levi Strauss UK

  • Brand

    Levi Strauss

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Cheese: The effective use of advertising to increase cheese consumption

Cheese: The effective use of advertising to increase cheese consumption
  • Agency

    McCann London

  • Client

    Cheese Information Service

  • Brand

    Cheese

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Royal Air Force: Officer Recruitment

Royal Air Force: Officer Recruitment
  • Agency

    J. Walter Thompson

  • Client

    COI

  • Brand

    Royal Air Force

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

BFI: The British Film Institute and advertising effectiveness

BFI: The British Film Institute and advertising effectiveness
  • Agency

    Ogilvy

  • Client

    British Film Institute

  • Brand

    BFI

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

ICI: ICI corporate advertising

ICI: ICI corporate advertising
  • Agency

    Ogilvy

  • Client

    ICI

  • Brand

    ICI

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Lucas Aerospace: Eagle campaign

Lucas Aerospace: Eagle campaign
  • Client

    Lucas Aerospace

  • Brand

    Lucas Aerospace

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Campari: An evaluation of the effectiveness of the current Campari campaign

Campari: An evaluation of the effectiveness of the current Campari campaign
  • Agency

    J. Walter Thompson

  • Client

    Findlater Matta

  • Brand

    Campari

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Findus Crispy Pancakes: The effectiveness of Findus Crispy Pancake advertising

Findus Crispy Pancakes: The effectiveness of Findus Crispy Pancake advertising
  • Agency

    J. Walter Thompson

  • Client

    Findus

  • Brand

    Findus Crispy Pancakes

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

All Clear Shampoo: The case for All Clear Shampoo

All Clear Shampoo: The case for All Clear Shampoo
  • Agency

    J. Walter Thompson

  • Client

    Elida Gibbs

  • Brand

    All Clear Shampoo

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Country Life Butter: A study in advertising effectiveness

Country Life Butter: A study in advertising effectiveness
  • Agency

    Publicis

  • Client

    English Butter Marketing Company

  • Brand

    Country Life Butter

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Dynatron Music Suite: A new concept

Dynatron Music Suite: A new concept
  • Client

    Dynatron Radio Ltd

  • Brand

    Dynatron Music Suite

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Seiko Watches: Seiko Time

Seiko Watches: Seiko Time
  • Agency

    Saatchi & Saatchi

  • Client

    Seiko (UK)

  • Brand

    Seiko Watches

  • Date

    1980

Non Members: £50
Members: £25

More Details

IPA Effectiveness Awards

Tjaereborg Rejser: The launch of Tjaereborg Rejser

Tjaereborg Rejser: The launch of Tjaereborg Rejser
  • Agency

    adam&eveDDB

  • Client

    Tjaereborg

  • Brand

    Tjaereborg Rejser

  • Date

    1980

Non Members: £50
Members: £25

More Details