Legal & Public Affairs Director, Richard Lindsay, is asking for examples of influencer content that you find confusing/difficult from a labeling perspective to be discussed at this one-off ASA/CAP influencer training event which will set out the rules for when a post counts as an ad and how they should be labelled, helping you make sure followers are kept informed and aren’t misled.
The increasing use of influencer content for marketing purposes has led to regulatory concerns over labeling. The relationship between the brand and the influencer must be clear to consumers.
The ASA/CAP are running the training event Influencing Responsibly to help clarify influencer labeling on 1 October. If you or your agency colleagues have examples of influencer content that you find confusing/difficult from a labeling perspective, please submit them using the form below.
Richard will ask the ASA/CAP to include them – on an anonymised basis –as examples to discuss in the event.