Influencing Responsibly

An ASA/CAP influencer training event

Legal & Public Affairs Director, Richard Lindsay, is asking for examples of influencer content that you find confusing/difficult from a labeling perspective to be discussed at this one-off ASA/CAP influencer training event which will set out the rules for when a post counts as an ad and how they should be labelled, helping you make sure followers are kept informed and aren’t misled.

IPA requests examples of confusing influencer content

    The increasing use of influencer content for marketing purposes has led to regulatory concerns over labeling. The relationship between the brand and the influencer must be clear to consumers.

    The ASA/CAP are running the training event Influencing Responsibly to help clarify influencer labeling on 1 October. If you or your agency colleagues have examples of influencer content that you find confusing/difficult from a labeling perspective, please submit them using the form below. 

    Richard will ask the ASA/CAP to include them – on an anonymised basis –as examples to discuss in the event.

    Submit your example/s of confusing influencer content

    Event Details

    Speakers:

    • Training

      • Jason Freeman - Legal Director, Competition and Markets Authority
      • Sumandeep Sohi - Investigations Executive, Advertising Standards Authority
      • Sam Wilson - Copy Advice Executive, Committee of Advertising Practice
    • Industry Insiders Panel

      • Jonathan Saccone Joly - Creator, SacconeJolys
      • Lauren Spearman - Head of Brand Advocacy, Made.com
      • Nik Speller - Head of Campaigns, Influencer

    Time and Location

    • Tuesday, 1 October, 9:30am - 2pm
    • Atmosphere 28, Millbank Tower, 21-24 Millbank, London, SW1P 4QP
    Reserve your space on asa.org.uk