From shocking new effectiveness findings, understanding more about Millennial/Gen Z consumers, to the FT interviewing IPA President Nigel Vaz on his new Reimagine agenda, and much more…
This year you can join us in Cannes in person or via #IPAinCannes for an array of panel discussions and thought provoking new research. You might also spot us out and about leading our first trade mission of 20 agencies to Cannes. These twenty are all Cannes first timers who have secured funding from DIT to help them grow their global business.
This panel will discuss the motivations and values of the Millennial and Generation Z consumer. Their ambitious aspirations of daily personal fulfilment require a new approach for brands looking to connect. The panel will share research and insights that will help brands better understand how to reach this increasingly important audience in a meaningful way. The panel includes Damian Douglas, Head of Sales for Europe, Bloomberg Media Group; Eve Lee, Founder of The Digital Fairy; Michael Scantlebury, Founder of Impero, and Moderator: Aisling Conlon, Head of Business Development, IPA.
This year, IPA President and Global CEO of Publicis Sapient Nigel Vaz and 4A’s President and CEO Marla Kaplowitz will talk with Financial Times News Editor Matthew Garrahan about their careers and the macro industry trends they are seeing on both sides of the Atlantic.
Mark Evans, Chair of Front Foot, the UK advertising’s network of industry leaders, (and Direct Line Group’s Marketing Director) will share the UK’s plans to address the long-term decline in public trust of advertising. Joining him will be speakers from the UK advertising’s Trust Working Group, including IPA Director General Paul Bainsfair; Phil Smith, Director General, ISBA; Stephen Woodford, Chief Executive, Advertising Association; Rachel Aldighieri, MD DMA and Group Marketing Director, DMA Group and Karen Stacey, CEO, Digital Cinema Media.
CMOs from Heineken, McDonalds and Coca-Cola have all demonstrated how creativity has driven market share, elevated share price and accelerated business growth. Yet new findings from an extensive global FT readership survey into boardroom attitudes towards brands suggests that whilst boards are convinced of the importance of brand assets on balance sheets, they may be less willing to invest in types of marketing that drives long-term brand health. What is the future of creativity when the building blocks for successful brands are so misunderstood in the boardroom? To answer that, we will share new research from the IPA Databank and WARC into the link between creativity and effectiveness which will be presented by renowned marketing consultant Peter Field. This audience knows creativity can drive long-term effectiveness in a brand, but this session will arm you with the evidence to unlock the investment you need to deliver it.
The IPA is bringing the best of Createch London Tech Week to Cannes with Neil Henderson, MD, St Luke’s; Jude Oliver, Founder, Playmob; Carl Grinter, Founder, The Three Wise Monkeys; James Murphy, AA and Janet Hull OBE, Director of Marketing Strategy, IPA.
For advertising and media to get the respect it deserves for building brands and driving commercial outcomes in client boardrooms, we need to continue to grow and broaden the IPA Databank. This event brings together global strategic minds to help us gather a more diverse range of case studies form around the world. We will also be presenting you an overview of the shocking new findings from Peter Field’s latest IPA research “The Crisis of Creative Effectiveness.”
We are also proud to be supporting The AA in their first year as the UK representative Cannes hub.
You can also join the conversation on social at #CreativityisGREAT and via #IPAinCannes