The APG is bringing together five brilliant minds to investigate what is happening with effectiveness, representing the different perspectives: modelling, media, tech, research and media agencies.
What is happening with effectiveness? Is it still a core part of strategy in agencies? With strategists increasingly citing pre-test results as a measure of effectiveness in their IPA case histories, and pre-testing companies actively driving the conversation about effectiveness, we ask what is going on and what has happened to the discipline of effectiveness in agencies.
The APG is bringing together five brilliant minds representing the different perspectives: modelling, media, tech, research and media agencies.
Meet the speakers
- Shekhar Deshpande, Head of Strategy, Global Accounts, Meta
- Bridget Angear, Founding Partner, Craig+Bridget
- Dom Boyd, UKI Managing Director, Solutions & Marketing Effectiveness Practice, Kantar
- Jo Arden, Chief Strategy Officer, AMV BBDO
- Sam Fowler, Chief Strategy Officer, Craft Media
- Will Grundy. Chief Strategy Officer, adam&eveDDB as MC and host
Event details
- Date and time: Tuesday 8 July 2025, 6pm-8pm
- Location: adam&eveDDB, 12 Bishops Bridge Road, London, W2 6AA
Event timings
- 6pm: Doors open
- 6.30pm-7.30pm: Main event
- 7.30pm-8pm: Drinks and networking
IPA members receive a discounted rate of £30+VAT per ticket.
Reserve your space
Last updated 31 October 2025