Ad Net Zero Essentials Certificate Syllabus

Best practice in sustainability for advertising professionals

Learning is delivered via five modules to help participants understand the key concepts related to our climate future and where to seek out tools to enable them to act in their role and as a member of society. The course also offers further reading to deepen understanding of the topics, but this is optional.


Module 1 - Climate Fundamentals

Climate change, its history and current key legislation, policies, initiatives and organisations to be aware of.

Module 2 - Changing the Way We Work 

A step-by-step guide to the actions we need to take as individuals and businesses, exploring the proportionality of impacts and decisions we make around all aspects of the way we work.

Module 3 - Ad Net Zero

A deep dive into Ad Net Zero, its origins, ambitions and the action plan needed to drive change through the UK advertising industry.

Module 4 - Sustainable Behaviour Change

An introduction to the #ChangeTheBrief initiative, focusing on how the skills and influence of the industry can be applied to promoting sustainable lifestyles with practical ways to incorporate action into the creative process.

Module 5 - Understanding the Rules and Regulations Around Greenwashing in Advertising

A guide to the fundamentals of ‘greenwashing’ and how to actively avoid it in the work we produce, from basic understanding of good work practice to specific ASA rules that apply to misleading environmental claims.

Last updated 01 May 2024