Effective strategies for uncertain times

Lessons from Les Binet and Dr Grace Kite on how brands stay strong in challenging times.

Les Binet, Group Head of Effectiveness, adam&eveDDB reviews some of the key factors buffeting consumer markets and gives us a framework for planning marketing under conditions of unusual economic uncertainty. A reminder of why keeping brands strong is the best defence for any economic headwinds.

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Dr Grace Kite, Founder, Magic Numbers and Carl Carter, Marketing Strategy & Effectiveness Director, IRI reveal new exclusive evidence from the ARC database on how spending changed over the last 2 years and what has happened to ROI.

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Last updated 01 May 2024