Creativity and Effectiveness in a changing world

EffWorks Global 2021

Launching 'Look out', the follow-up to the critically acclaimed publication 'Lemon: How the advertising brain turned sour'.

Orlando Wood takes us on a cultural journey unveiling how technology has changed business, advertising, and us - offering practical help and inspiration for those seeking to build brands in an increasingly online world, create advertising that holds attention, that delivers the greatest, longest-lasting business effects, and that fundamentally reconnects with the people who watch it.

Orlando Wood's 'Look out' is available for purchase

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Last updated 01 May 2024