Proving the effectiveness of Brand Purpose

EffWorks Global 2021

IPA Effectiveness 2022 Deputy Convenor of Judges, Jo Arden interviews a leading for profit, and not-for-profit brand on how to evidence the effectiveness of Brand Purpose.


  • Jacinthe Brillet, VP Manifesto Brands & Marketing transformation, Danone
  • Dipika Saggi, Head of Brand and Marketing, CALM

Last updated 01 May 2024