Will privacy laws kill digital ROI effectiveness measurement?

EffWorks Global 2021

Data and Analytics Specialist Simeon Duckworth chairs an industry panel with three international voices and looks further at the implications of the current changes in digital data availability. How are the major platforms reacting? How will agencies and brands target audiences after the loss of cookies? Will targeting become less important? Was it ever really effective? How will the role of modelling change? Will the advances in AI be the only viable solution?

Last updated 01 May 2024