Growth from good, the pivot to purpose

EffWorks Global 2021

Covid and climate change have provided pressure to change for businesses and brands, to embrace sustainability and a pivot to purpose, as strategic imperatives. Executive Officer, dentsu Group, Jean Lin outlines Dentsu’s thinking on how they are addressing sustainability and a pivot to purpose as strategic imperatives with clients to drive growth from good, to shape and redefine purpose, to be a force for good in society today and in the future.

Last updated 01 May 2024