EffWorks Global 2021

When it comes to briefs marketers and agencies are on different planets. The BetterBriefs team join EffWorks Global 2021 to reveal uncomfortable truths about the misalignment and miscommunication between marketers and agencies from their research.

The first ever global study – with over 1700 respondents, into the shortcomings of marketing briefs.

Last updated 01 May 2024