Business creativity is not an oxymoron

EffWorks Global 2022

Sir John Hegarty explores why the business of creativity should not be seen as an oxymoron, though we often behave as if it is. Business is by definition a creative construct. The IBM CEO study states 57% of CEOs agree creativity is a key capability. Especially in these black swan times. So why is there often a reluctance and suspicion to embrace it? Do any CEOs develop programmes for people to be their best creative self? Creativity is the oxygen of business. But what are we really doing to ensure we live and breathe it?

Last updated 01 May 2024