How to make global marketing effectiveness transformation happen

EffWorks Global 2022

Haleon case study: Due to dramatic corporate changes and the launch of a new global brand, Haleon GSK (formerly GSK Consumer Health) have a new roadmap to building a culture of effectiveness. What happens at the coal face to make it happen? Who are the key players who need on be on board? How do you get them there?


  • James Sallows, Global Head of Transformation & Capability - Consumer & Business Insights & Analytics, Haleon
  • Clare Gough, Global Innovation Lead, Consumer & Business Insights and Analytics, Haleon
  • Simon Peel, Global Head of Media, Haleon


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Last updated 01 May 2024