How to make global marketing effectiveness transformation happen

EffWorks Global 2022

Haleon case study: Due to dramatic corporate changes and the launch of a new global brand, Haleon GSK (formerly GSK Consumer Health) have a new roadmap to building a culture of effectiveness. What happens at the coal face to make it happen? Who are the key players who need on be on board? How do you get them there?

Speakers:

  • James Sallows, Global Head of Transformation & Capability - Consumer & Business Insights & Analytics, Haleon
  • Clare Gough, Global Innovation Lead, Consumer & Business Insights and Analytics, Haleon
  • Simon Peel, Global Head of Media, Haleon

 

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Last updated 01 May 2024