Owned Channels: The Next Frontier for marketing effectiveness measurement

EffWorks Global 2022

Using the database from MESH from both US and UK brands, we launched an exclusive new EffWorks report on how owned channels perform for brands and how they measure up against paid and earned. How should we define them? What role do they play in the funnel? How do they deliver on brand experience? And how do we integrate them into measurement systems?

Last updated 01 May 2024