The Battle of the ‘Shares': What do they contribute to effectiveness decision making?

EffWorks Global 2022

Haleon case study: Due to dramatic corporate changes and the launch of a new global brand, Haleon GSK (formerly GSK Consumer Health) have a new roadmap to building a culture of effectiveness. What happens at the coal face to make it happen? Who are the key players who need on be on board? How do you get them there?


  • Sue Unerman, Chief Transformation Officer, MediaCom UK
  • Mike Follett, Managing Director Lumen Research
  • James Hankins, Global VP Marketing Strategy & Planning Sage
  • Shula Sinclair, CSO EMEA and Worldwide mSix&Partners

>>Presentation slides from Shula Sinclair

>>Presentation slides from Mike Follett

>>Presentation slides from James Hankins

Last updated 01 May 2024