Following on from the IPA session on stage in Cannes, this free webinar features new research that outlines the benefits of investing in brand early, as well as a fireside chat with a brand that's done it - fashion reselling marketplace, Depop.
We know that brand building drives profit – the renowned IPA Databank has an abundance of evidence proving this. But… the wins are quicker when you lean on performance in the early days of a business.
So, how do you successfully make the 21st-century case for early brand-building? The IPA and Tracksuit have solutions based on real-world cases that will address:
The research will then be brought to life by 21stCenturyBrand and Depop, who will discuss the realities of using brand for growth as a start-up/scale-up.
11.00am Introduction
11.05am The case for investing in brand from day 1
11.15am How (and why) to invest in brand at the start
11.30am The Depop story
In conversation with