CPD Best Practice Webinar

Whether you are new to our industry CPD scheme or could do with some ideas and encouragement, this workshop is designed to help you reap the benefits of good Continuous Professional Development.

Key content

• What’s in this for you? What’s in this for the industry?
• What are the 5 criteria and what are they trying to establish?
• The 5 Standard Criteria: Exercise on healthy signs of each criteria being met.
• Exercises on the link between business goals, skills, and training.
• Innovative ways of implementing CPD and learning in your agency.
• Evaluating CPD using Kirkpatrick’s levels.
• How to fill out your SDP in April and SDE in January.
• Discussion on the quality of learning detail and demonstration of how to fill in CPD Diaries. Ways to encourage good record-keeping by your staff.
• Group work on issues such as how to get senior management involvement; inclusivity, using low budgets effectively.
• Explanation of the review process for Standard.
• What we can do to help, all free: forum seminars and guides, Best Practice Guide, free online courses on training planning and effectiveness, appraisals and welcome programmes, Gold mentoring.
• Private action planning.

Date and time 

Tuesday, 14 October 2025, 11.30am - 1pm 

Your tutor

Gwyn March, IPA CPD Consultant

Gwyn March brings over 33 years of experience working in and alongside agencies. She is honoured to be an Honorary Fellow of the IPA and currently chairs the IPA Training Forum. Gwyn co-authored several of the IPA’s online learning modules, including those on evaluating training, conducting effective appraisals, planning training programmes, and creating impactful onboarding experiences.

She enthusiastically manages the Foundation Certificate helpdesk, supporting learners worldwide, and regularly leads workshops aimed at demystifying advertising.

Gwyn also serves as an assessor for CPD Gold and tutors both the Best Practice and Gold CPD workshops. She is actively involved in recasting the IPA Careers Portal, helping shape its future direction.

In addition to advising agencies on mentoring schemes, Gwyn tutors highly practical industry workshops on Time Management, Managing People, and Leadership. She collaborates with the IPA Diversity team to deliver the empowering Stepping into the Spotlight events, designed to boost female confidence across the industry.

Gwyn also coordinates the industry trailblazers responsible for developing new Apprentice Standards, ensuring the next generation of talent is well-supported and future-ready.