CPD Gold Webinar

Gain advice on how to take the next steps in proving your agency's CPD excellence by submitting for CPD Gold Accreditation. This session will help you assess if your agency is ready, the amount of work it will require, and the criteria that will need to be in place. You will also be familiarised with our new online submission process.

Benefits of attending

Whether you are new to our industry’s CPD scheme or could just do with some ideas and encouragement, this workshop is designed to help you reap the benefits of good Continuous Professional Development.

Key content

• What’s in this for you? What’s in this for the industry?
• What are the 5 Standard criteria?
• What are the additional Gold Criteria?
• The Standard Criteria: Exercise on healthy signs of each criteria being met.
• Exercises on the link between business goals, skills, and training.
• Exercise on why metrics add meaning to measuring success.
• Discussion on the quality of learning detail and demonstration of how to fill in CPD Diaries. Ways to encourage good record-keeping by your staff.
• Gold criteria discussed in detail – what are we looking for?
• Exercises on telling us a story.
• Group work on issues such as how to get senior management involvement; inclusivity, using low budgets effectively.
• Explanation of the review process for both Standard and Gold.
• Discussion on helpful techniques for e.g. stories, honesty, linking what you did back to business success in your submission, performance review training, evaluating your training beyond level one, genuine involvement of your senior team, doing something clever or unique (that works), start early…
• What we can do to help, all free: forum seminars and guides, Best Practice Guide, free online courses on training planning and effectiveness, appraisals, and welcome programs, Gold mentoring.
• Private action planning.

Your tutor

Gwyn March, IPA CPD Consultant

Gwyn March has worked in and with agencies for over 33 years. She is lucky enough to be an Honorary Fellow of the IPA and chair the IPA Training Forum. She is the co-author of the IPA’s online modules on evaluating training, running effective appraisals, how to plan a training programme and how to have the best welcomes. To her delight, Gwyn mans the Foundation Certificate helpdesk, worldwide, and runs workshops on demystifying advertising.

Gwyn is an assessor for CPD Gold and tutors the Best Practice and Gold CPD workshops. She is part of the team recasting the entire IPA Careers Portal.

Gwyn helps agencies with advice on their mentor schemes. She tutors the very practical industry Time Management, Managing People and Leadership workshops. She works with the IPA Diversity team on the female confidence-boosting Stepping into the Spotlight events.

Gwyn coordinates the industry trailblazers tasked with producing new Apprentice Standards.

Contact

For more information please contact iryna.vivchar@ipa.co.uk or gwyn@ipa.co.uk.