CPD Gold Webinar

How to take the next steps in proving your agency's CPD excellence by submitting for CPD Gold Accreditation.

This session will help you assess the amount of work it will require, and the criteria that will need to be in place. We will also be familiarise you with our new online submission process.

Gain advice on how to take the next steps in proving your agency's CPD excellence by submitting for CPD Gold Accreditation. This session will help you assess if your agency is ready, the amount of work it will require, and the criteria that will need to be in place. You will also be familiarised with our new online submission process.

Whether you are new to our industry’s CPD scheme or could do with some ideas and encouragement, this workshop is designed to help you reap the benefits of good Continuous Professional Development.

Key content

  • What’s in this for you? What’s in this for the industry?
  • What are the 5 Standard criteria?
  • What are the additional Gold Criteria?
  • The Standard Criteria: Exercise on healthy signs of each criteria being met.
  • Exercises on the link between business goals, skills, and training.
  • Exercise on why metrics add meaning to measuring success.
  • Discussion on the quality of learning detail and demonstration of how to fill in CPD Diaries.
  • Ways to encourage good record-keeping by your staff.
  • Gold criteria discussed in detail – what are we looking for?
  • Exercises on telling us a story.
  • Group work on issues such as how to get senior management involvement, inclusivity, and using low budgets effectively.
  • Explanation of the review process for both Standard and Gold.
  • Discussion on helpful techniques, e.g. stories, honesty, linking what you did back to business success in your submission, performance review training, evaluating your training beyond level one, genuine involvement of your senior team, doing something clever or unique (that works), start early…
  • What we can do to help, all free: forum seminars and guides, Best Practice Guide, free online courses on training planning and effectiveness, appraisals, and welcome programs, and Gold mentoring.
  • Private action planning.

Date and time 

Tuesday, 21 October 2025, 11.30am - 1pm

Your tutor

Gwyn March, IPA CPD Consultant

Gwyn March brings over 33 years of experience working in and alongside agencies. She is honoured to be an Honorary Fellow of the IPA and currently chairs the IPA Training Forum. Gwyn co-authored several of the IPA’s online learning modules, including those on evaluating training, conducting effective appraisals, planning training programmes, and creating impactful onboarding experiences.

She enthusiastically manages the Foundation Certificate helpdesk, supporting learners worldwide, and regularly leads workshops aimed at demystifying advertising.

Gwyn also serves as an assessor for CPD Gold and tutors both the Best Practice and Gold CPD workshops. She is actively involved in recasting the IPA Careers Portal, helping shape its future direction.

In addition to advising agencies on mentoring schemes, Gwyn tutors highly practical industry workshops on Time Management, Managing People, and Leadership. She collaborates with the IPA Diversity team to deliver the empowering Stepping into the Spotlight events, designed to boost female confidence across the industry.

Gwyn also coordinates the industry trailblazers responsible for developing new Apprentice Standards, ensuring the next generation of talent is well-supported and future-ready.

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Last updated 13 August 2025