We all know there’s an abundance of audience measurement data available – but how much of it is trusted, accountable and transparent?
In this sea of data abundance, we need beacons of the industry to keep us safe from the rocks of unreliable data, opaque data and misinformation, to help us chart our passage through to safe waters.
Join us to hear different viewpoints – including agencies, brands and media owners – on how JIC data is used to create and measure effective campaigns, and the importance of joint industry oversight of the research underpinning media.
Agenda
9.30am Introduction
David Fletcher, former Chief Data Officer, Wavemaker
9.35am Keynote
Tim Harford, Economic journalist and broadcaster
9.55am The importance of audience data as part of the planning process
Richard Kirk, Incoming Joint CSO, EssenceMediacom
10.15am The use of data in OOH
Richard Bon, Managing Director, Clear Channel UK
10.25am Using data in media investment decisions
Chris Ladd, Head of Media, Nationwide Building Society
10.45am Understanding our audiences and where to find them
Jennifer Carey, Head of Media, Channel 4
10.55am Accountability and reporting
Rhian Feather, Head of Media Planning, OMD
11.15am A regulator's use of data
Eleni Marouli, Head of Market Developments, Ofcom
11.25am Closing remarks
David Fletcher, former Chief Data Officer, Wavemaker
11.30am Event ends