IPA Effectiveness Conference 2025: Greatest Hits

Discover the latest insights from exclusive influencer measurement research conducted by the IPA, and gain practical takeaways from a panel of industry leaders. Whether you attended the main conference or not, this event is your chance to catch up on the highlights and learn how to apply them to your role and organisation.

Agenda

4.00pm Drinks and networking

4.30pm Welcome

• Sue Benson, Founder & CEO, The Behaviours Agency, and IPA City Head for Manchester and North West

4.35pm Opening Remarks

• Laurence Green, Director of Effectiveness, IPA

4.40pm The Wild West of influencer measurement

• Ffion Turner, Managing Partner, EssenceMediacom

5.00pm Panel discussion: IPA Effectiveness Conference highlights

• Laurence Green, Director of Effectiveness, IPA (moderator)
• Lorna Hawtin, CSO, Zeal Creative
• Preety Nimoh, Business Director, Marketing Science, PHD Media
• Kate Waters, Director of Client Strategy and Commercial Marketing, ITV

5.30pm Drinks and networking

6.00pm Event ends