IPA EffWorks Global 2023 (virtual)

Follow the path of most effectiveness

Movers, Shakers and Effecters. EffWorks Global provides unparalleled opportunities for brands and agencies to arm themselves with the knowledge needed to navigate Marketing Effectiveness, and improve business performance. Kicking off with a one-day conference on 10 October, EffWorks Global will also feature a variety of satellite events from our Partner sponsors and agencies.

2023 Key Themes and Topics

Marketing Marketing

Developing the case for marketing and brand investment in the short, medium and long term, to internal and external stakeholders and the C-suite.

  • The case for marketing as an investment not a cost
  • The changing role of Econometrics in the C-suite

Managing Marketing

How day-to-day decision-making, and agency culture can strengthen the agency-client relationship and create the conditions for effective work.

  • Mastering attention across digital platforms
  • Harnessing connected creativity 

Measuring Marketing

Delivering the best models, measurement strategy and guidance on tools and techniques, to predict, plan, monitor, direct and measure the impact of marketing activity.

  • Growth opportunities in owned channels 
  • The effectiveness perspective on gaming 

PLUS how to make the big idea work across the organisation, a debate on AI, and more.

Sign up for the in-person event

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Last updated 17 April 2024