Movers, Shakers and Effecters. EffWorks Global provides unparalleled opportunities for brands and agencies to arm themselves with the knowledge needed to navigate Marketing Effectiveness, and improve business performance. Kicking off with a one-day conference on 10 October, EffWorks Global will also feature a variety of satellite events from our Partner sponsors and agencies.
Developing the case for marketing and brand investment in the short, medium and long term, to internal and external stakeholders and the C-suite.
How day-to-day decision-making, and agency culture can strengthen the agency-client relationship and create the conditions for effective work.
Delivering the best models, measurement strategy and guidance on tools and techniques, to predict, plan, monitor, direct and measure the impact of marketing activity.
PLUS how to make the big idea work across the organisation, a debate on AI, and more.Sign up for the in-person event