At Cannes Lions, the IPA will be sharing insight from exclusive reports, ideas from the world's most innovative companies, and ways to make your brand work harder.
If you're in Cannes this year, be sure to join us at one of our events:
Tuesday 17 June at 4.45pm, The Forum, Rotunde
Join the IPA in the Palais where we'll be making the case for early brand building.
The IPA and Tracksuit will be sharing solutions based on real-world cases that will address how award-winning brands have used advertising to foster organic growth, hold their pricing and more - followed by a conversation between Depop (who are proof of betting big on your brand) and 21stCenturyBrand.
Please note that this session is accessible to those with Festival passes.
Wednesday 18 June at 11am, Nikkei FT Anniversary Teahouse
The IPA are hosting a special morning session in partnership with the FT, where we’ll unveil "Bridging the Trust Gap", a brand-new research report exploring the critical role of trust in modern business.
This exclusive event will reveal how trust impacts consumer decision-making, drives brand loyalty, and influences commercial performance. Backed by real-world case studies and expert insights, the report offers practical guidance on how organisations can convert trust into a tangible competitive advantage.
Attendees will gain early access to the findings, hear from a panel of leading industry voices, and enjoy an inspiring morning of conversation and networking in the heart of Cannes.
This event is open to everyone.
Thursday 19 June at 1.30pm, LBB Beach
There’s plenty of heat in the brand-versus-performance debate. Fresh global data from the likes of the IPA, Ebiquity, Ritson and Tracksuit confirms the universal 60:40 sweet spot between long-term brand-building and short-term activation. But here's the surprising bit: this holds true across mature brands and emerging start-ups alike. Join a panel of global effectiveness and marketing experts to discover why performance-first start-ups should plant brand seeds from day one. Find out how brand-building drives immediate sales and cultivates future demand. The result? Healthier, more sustainable profitability for young businesses worldwide.
Please note this session is accessible to those with LBB Beach tickets.