IPA Insight Summit 2024 (virtual)

This new event will delve into the importance of insight, celebrate the contribution of the discipline to effective advertising, and provide plenty of learnings and fresh perspectives.

Agenda

9.30am Introduction

• Belinda Beeftink, Research Director, IPA

9.35am Keynote speech

• Kathryn Saxon, Head of Audience Science, Wavemaker

9.55am Are we even Making Sense: 15 minutes on 55+

• Simon Frazier, Head of TouchPoints Marketing and Data Innovation, IPA

10.10am The cost-of-living crisis: worth of mirth?

• Hamish Bromley, Insight Analyst, IPA
• Molly Bruce, Insight Analyst, IPA
  

10.25am Researching the robot: a new era for market research?

• Dan Brilot, Head of Growth, Differentology
• Melike Dogan, Insight Lead, the7stars

10.40am Turning data into insight

• Mark James, CEO, Differentology (moderator)
• Casey Hendricks, Global Insights, Measurement & Analytics Lead, Google
• Laura Maguire, Head of Research and Insight, Republic of Media
• Ben Newman, Insights and Effectiveness Manager, Anything is Possible
• Rosie Wishart, Data and Analytics Director, Hearts & Science

11.10am Coffee break

11.30am The menopause: the change we need to see

• Caris Brett, Insight Senior Analyst, IPA
• Sophie Dimond, Insight Senior Analyst, IPA

11.45am Real Britain: a case study

• Laura Rowe, Managing Partner, Head of Decision Science, OMD UK

12.00pm Closing remarks

• Eric Kreis, Insight Manager, IPA

Agenda is subject to change.

TouchPoints subscribers receive IPA member rates for this event.

In partnership with